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"Technology has been completely transparent to the Net Gen. 'It doesn't exist. It's like the air,' said Coco Conn, cofounder of the Web-based Cityspace project. MIT's Dr. Idit Harel, a professor of epistemology, agreed: 'For the kids, it's like using a pencil. Parents don't talk about pencils, they talk about writing. And kids don't talk about technology—they talk about playing, building a Web site, writing a friend, about the rain forest

Disruption of traditional ed market

The schools that “get it” will be the ones that stay ahead of the tech curve. “As educators, we really need to stay on top of this stuff,” said Rios, “instead of constantly playing catch up.”

“Schools are smartening up and letting students use their tech tools in innovative ways,”

nothing really matters if we introduce technology without changing the process of learning and the way teachers teach.

I would say this is completely wrong. Children if interested and motivated will stick to task for hours, days and weeks. I’ve noticed this with my kid; he loves to play LocoRoco on the PSP;