"Maintain an authentic online identity" (CBKB, n.d., para. 2). This is a very interesting, unique and true policy. Given our staff professional credibility, the policy suggested "make sure your identity can be verified in your contributions to online social network.". CBKB further suggested when created accounts on social networks, include a link to our staff profile that leads to a web page to identify their professionalism.

"Using social media effectively in corporate setting requires a certain level of trust." (Golden, M., 2010, p. 78). This is an answer to "How rigid does your social media policy need to be?". This is the matter of the "tone" and the balance of "do" and "don't" list in the policy. Bottom line can be summarized as: "Don't do anything stupid."

"Please be careful with account names that resemble Fuji Xerox's official accounts. Current official account in Hong Kong is listed below:" (Fuji Xerox Hong Kong, n.d., para. 6.2). Fuji Xerox Hong Kong wants to make sure their employee and customers know which official channels are in Youtube, Facebook and Linkedln. A list of official channels ensure their customer communicate with the right authority.

"Social media, another type of commonwealth record"(National Library of Australia, 2012, para. 11). NLA clearly identify 7 common social media tools and the strategy for record to be captured. Increasing library information, knowledge and users feedback move to social media channels. Library decision making based on users' feedback in social media should be recorded.

"Updated guidance to help us get the most out of social media is being distributed to staff in BBC News."(Hamilton, 2015.). Keep our library policy current. Given the cycle of social media tools change rapidly, policy should be under constant review, especially policy refer to application or platform.

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.