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Amanda Bond

Why Customer Reviews Crush Social Media Marketing Desk.com - 2 views

  • Many businesses tweet and post but few take an active role in customer reviews. That’s a shame since customer review sites offer a far more concentrated and targeted conversation. More so, sites like Yelp are quickly becoming the first stop for potential customers that might be interested in your business.
  • First, even reading your business reviews is a good first step. Online customer reviews are usually very candid and give you a glimpse of how the customers really feel about your business. This allows you to learn far more about your customers than simply asking them if they are satisfied since the anonymity and detachment of the web allows them to be brutally honest.
  • participate in the discussion. If a person posts a negative review, respond. Don’t fight and tell them why they are wrong, apologize that they weren’t satisfied and offer them a refund or a future discount. Countless Yelpers have been turned from haters to life-long customers because a business went out of their way to make sure they were completely satisfied.
anonymous

New Pew study finds that 57% of today's teens have made a new friend online - 0 views

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    If the younger generation is any indication of how people will live, work, and interact in the future, today's teens are media omnivores who will set new standards for social communication.
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    Libraries need to understand what their users are doing on the internet in order to interact with them and market themselves successfully.
Fiona Jostsons

download.php - 1 views

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    Western Sydney University Social Media Policy - 2015 Audit is conducted of social media policy every 6 months. Comments must be replied to with 24 hours. Yammer is used as an internal social media network. There are some clear directions for dealing with social media and how to deal with adverse comments. This looks to me to be a good working policy.
Debra Wilden

2017 Social Media image sizes - 4 views

Hi everyone, I thought I would post the link to the new version of Stephen's Lighthouse image sizes. It is handy to use if you are unsure of what size or how many pixels your images should have fo...

social media INF206

started by Debra Wilden on 22 Dec 16 no follow-up yet
bluebelle88

Principles for interaction with social media - 1 views

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    This one is interesting as it's not a complete document on its own, there is a link to a complementary video which details social networking and how to be safe and as with the military documents it links to other in-house policies that also must be followed. Essentially all this document requires is for you to not slander the state or disclose any sensitive information.
sharmainedelgado

http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf - 19 views

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    Abstract: "Social media is now widely used by librarians to fulfill a variety of objectives. Taylor & Francis has collated a range of opinion and data within this white paper to provide an overview of how social media is currently used by librarians, for what purposes, and to what effect. Our research program comprised focus groups in the UK, USA and India."
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    Why study social media in the library? Social media has the potential to facilitate much closer relationships between libraries and their patrons - wherever users are based, and however they choose to learn about and access library services and resources. Current usage of social media by the library community generally remains ad hoc and somewhat experimental, but the uptake of these tools is accelerating, and they will likely play an increasingly important role in library service provision and outreach in the future. This white paper has been researched and compiled by Taylor & Francis to provide an overview of current practices relating to the use by libraries of social media, from a world-wide perspective, against which individual institutions can benchmark their own activities and be inspired to try new approaches. This white paper is just a start - we plan to build from this a central web-based resource on social media for the library community that will provide ongoing updates, in-depth case studies and best practice guides. We hope this will become a valuable, developing resource that librarians will access and contribute to, so the entire community benefits from sharing ideas and experiences.
bekrh32

Mod 6.3 Social Media policy in Secondary Schools and Libraries:5 examples #1 - 1 views

Anderson, S, Edutopia. (n.d.). How to create social media guidelines for your school. Retrieved from https://backend.edutopia.org/sites/default/files/pdfs/edutopia-anderson-social-media-guidelines....

INF206 social networking media Library

started by bekrh32 on 24 Jan 18 no follow-up yet
Adrienne Gillingham

Examining social media policies in libraries - 18 views

Thanks for sharing dan_giles, I enjoyed reading your Blog post.

social media INF506

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