In 1499 Pinzón sailed to the South American coast. Carried by a strong storm, he reached the north coast of what today is Brazil on January 26, 1500. Pinzón disembarked on the shore called Praia do Paraíso, in present-day Cabo de Santo Agostinho of the state of Pernambuco.
On November 19, 1999, a monument to his memory was dedicated in Palos de la Frontera, Spain, on the occasion of the fifth centenary of the discovery of Brazil and of the brotherhood with the city Cabo de Santo Agostinho.