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Contents contributed and discussions participated by Corinna Sherman

Corinna Sherman

A special report on managing information: Needle in a haystack | The Economist - 0 views

  • “If you can control the pathways and means of finding information, you can extract rents from subsequent levels of producers,”
  • useful for would-be buyers
  • When information was recorded on a tangible medium—paper, film and so on—everything had only one correct place. With digital information the same item can be filed in several places at once, notes David Weinberger, the author of a book about taxonomy and the internet, “Everything Is Miscellaneous”. Digital metadata make things more complicated and simpler at the same time.
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    Tagging creates value in the form of metadata
Corinna Sherman

A special report on managing information: A different game | The Economist - 0 views

  • Analytics—performing statistical operations for forecasting or uncovering correlations such as between Pop-Tarts and hurricanes—can have a big pay-off. In Britain the Royal Shakespeare Company (RSC) sifted through seven years of sales data for a marketing campaign that increased regular visitors by 70%. By examining more than 2m transaction records, the RSC discovered a lot more about its best customers: not just income, but things like occupation and family status, which allowed it to target its marketing more precisely. That was of crucial importance, says the RSC’s Mary Butlin, because it substantially boosted membership as well as fund-raising revenue.
  • Most CIOs admit that their data are of poor quality. In a study by IBM half the managers quizzed did not trust the information on which they had to base decisions. Many say that the technology meant to make sense of it often just produces more data. Instead of finding a needle in the haystack, they are making more hay
  • Many new business insights come from “dead data”: stored information about past transactions that are examined to reveal hidden correlations. But now companies are increasingly moving to analysing real-time information flows.
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  • A free programming language called R lets companies examine and present big data sets, and free software called Hadoop now allows ordinary PCs to analyse huge quantities of data that previously required a supercomputer. It does this by parcelling out the tasks to numerous computers at once. This saves time and money. For example, the New York Times a few years ago used cloud computing and Hadoop to convert over 400,000 scanned images from its archives, from 1851 to 1922. By harnessing the power of hundreds of computers, it was able to do the job in 36 hours.
  • Capturing such data enables firms to act before a breakdown.
  • With real-time images we can make changes quicker,
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    "Analytics-performing statistical operations for forecasting or uncovering correlations such as between Pop-Tarts and hurricanes-can have a big pay-off. In Britain the Royal Shakespeare Company (RSC) sifted through seven years of sales data for a marketing campaign that increased regular visitors by 70%. By examining more than 2m transaction records, the RSC discovered a lot more about its best customers: not just income, but things like occupation and family status, which allowed it to target its marketing more precisely. That was of crucial importance, says the RSC's Mary Butlin, because it substantially boosted membership as well as fund-raising revenue."
Corinna Sherman

What Consumers Will Pay for Online [STATS] - 2 views

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    "Nielsen also found that "nearly eight out of every ten (79%) would no longer use a web site that charges them, presuming they can find the same information at no cost." In other words, unless your organization breaks lots of exclusive and important stories, charging for content will be a major uphill battle."
Corinna Sherman

A special report on managing information: Show me | The Economist - 1 views

  • Soon after President Obama’s inauguration a word cloud with a graphical-semiotic representation of his 21-minute speech appeared on the web. The three most common words were nation, America and people. His predecessor’s had been freedom, America and liberty. Abraham Lincoln had majored on war, God and offence. The technique has a utility beyond identifying themes. Social-networking sites let users “tag” pages and images with words describing the content. The terms displayed in a “tag cloud” are links that will bring up a list of the related content.
    • Corinna Sherman
       
      tagging to identify themes and link to related content
Corinna Sherman

A special report on managing information: All too much | The Economist - 0 views

  • Only 5% of the information that is created is “structured”, meaning it comes in a standard format of words or numbers that can be read by computers. The rest are things like photos and phone calls which are less easily retrievable and usable. But this is changing as content on the web is increasingly “tagged”, and facial-recognition and voice-recognition software can identify people and words in digital files.
    • Corinna Sherman
       
      trend of tagging content to increase its utility to humans
  • However, the amount of reading people do, previously in decline because of television, has almost tripled since 1980, thanks to all that text on the internet. In the past information consumption was largely passive, leaving aside the telephone. Today half of all bytes are received interactively, according to the UCSD
Corinna Sherman

Center for Science in the Public Interest - 0 views

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    The Center for Science in the Public Interest (CSPI) is a consumer advocacy organization whose twin missions are to conduct innovative research and advocacy programs in health and nutrition, and to provide consumers with current, useful information about their health and well-being.
Corinna Sherman

Ex-Judge Michael Corriero Tries to Keep Qing Hong Wu in U.S. - NYTimes.com - 0 views

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    This story is an example of how journalism can bring stories to light that otherwise would be lost in anonymity, prompt discussion, enlist help for disadvantaged persons, and possibly even trigger policy change.
Corinna Sherman

Social Media Research And Trends: Do Top Brands Adopt And Use Social Media Tools? - 1 views

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    "An amazing 91% of the Inc. 500 companies are reporting use of at least one of the social media tools studied in 2009."
Corinna Sherman

State of the Art - Twitter Is What You Make It - NYTimes.com - 0 views

  • I was serving on a grant proposal committee, and I watched as a fellow judge asked his Twitter followers if a certain project had been tried before. In 15 seconds, his followers replied with Web links to the information he needed. No e-mail message, phone call or Web site could have achieved the same effect.
  • Twitter, in other words, is precisely what you want it to be. It can be a business tool, a teenage time-killer, a research assistant, a news source — whatever. There are no rules, or at least none that apply equally well to everyone.
  • The masses also came up with conventions
Corinna Sherman

'Controlled Serendipity' Liberates the Web - Bits Blog - NYTimes.com - 2 views

  • We are no longer just consumers of content, we have become curators of it too.
  • “In the past, I may have used this time in the day to read newspapers, magazines or books. Now I have just substituted the same time with reading and sharing news online.”
  • “controlled serendipity,”
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  • We’ve reduced the fear of missing something important because we share “controlled serendipity” with others and they with us.
  • We are all human aggregators now.
Corinna Sherman

The Twitter Train Has Left the Station - Bits Blog - NYTimes.com - 1 views

  • “Twitter is crack for media addicts,” he writes. “It scares me, not because I’m morally superior to it, but because I don’t think I could handle it.” Call me a digital crack dealer, but here’s why Twitter is a vital part of the information economy — and why Mr. Packer and other doubters ought to at least give it a Tweet.
  • Most importantly, Twitter is transforming the nature of news, the industry from which Mr. Packer reaps his paycheck. The news media are going through their most robust transformation since the dawn of the printing press, in large part due to the Internet and services like Twitter. After this metamorphosis takes place, everyone will benefit from the information moving swiftly around the globe.
  • ordinary Iranians shared information
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  • spread news from inside the country
  • filtering, entertainment and serendipitous value
Corinna Sherman

Reality pops the Twitter bubble - Crain's New York Business - 1 views

  • Two-thirds of small business executives say that using social networking sites hasn't helped them generate business leads or expand their operations, according to a recent survey by Citibank and GfK Roper.That's in part because Twitter isn't intended to be a one-way street. The tweeters who get the most attention are those who engage with others as much as they promote themselves. Entrepreneurs should be wary of coming across as salesmen only.
  • “I promote the ‘One in Five Rule.' One time, pitch yourself, and four times, engage your audience.”
  • “People feel like they're making a connection with an actual person.”
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  • at some point, it becomes overwhelming.”
Corinna Sherman

Insights From IDEO's Humanizing Social Media Event - PSFK - 0 views

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    "an interesting group dynamic that occurs in real life that hasn't been replicated in social media. While you can broadcast messages to your followers, it's still an individual act that is occurring in on your phone or at your desk."
Corinna Sherman

'Digital Nation'-Are MIT Student Attention Spans at Risk? « Slice of MIT by t... - 1 views

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    Check out the linked site (90-minute segment of Digital Nation). There is a Roundtable section below the video frame that hosts a conversation about the content, which serves the desire for deep news and analysis.
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