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Corinna Sherman

John Paton on newspapers' future « BuzzMachine - 1 views

  • We outsourced all printing, distribution and pre-press ad make up and page make up. We plowed a big part of the savings into expanding our digital resource
  • The second decsion was we would let the outside world in. We would share our content for free and we would play with anyone who wanted to play with us – mainstream media or bloggers.
  • The third decision was that we would put in place a very strict protocol that follows the new news ecology of news creation and consumption.
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  • The result was in less than two years we went from 9 products on two platforms (print and crappy publications sites full of shovelware) to nearly 100 products on 7 platforms – with about 45% less costs.
  • establish community E-Journalism labs in our communities where we have dailies.
  • expand relationships
  • community crowd-sourcing for assignments.
  • tackle the two-thirds infrastructure cost bucket.
  • The focus will become very local with national and international news procured from the very best sources.
  • At impreMedia we proved legacy media can be changed.
  • The E-Community Journalism labs will strike content and sales relationships with community members. We will faciliate cross-publishing with some, ditto sales. Sales training will be important.
  • I believe it is important we use the power of our traffic to strike ad relationships with local merchants.
Corinna Sherman

Getting news online | Pew Internet & American Life Project - 1 views

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    "Educational attainment and income are both positively correlated with getting news online," for adults, and teens and their parents' education/income.
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