We outsourced all printing, distribution and pre-press ad make up and page make up. We plowed a big part of the savings into expanding our digital resource
John Paton on newspapers' future « BuzzMachine - 1 views
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The second decsion was we would let the outside world in. We would share our content for free and we would play with anyone who wanted to play with us – mainstream media or bloggers.
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The third decision was that we would put in place a very strict protocol that follows the new news ecology of news creation and consumption.
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