Move up the ladder, and readers start filling out a "profile" page, noting their interests. Then, they may participate in forums or discussion groups. Everything from political campaign groups to health support groups to sports team back-and-forth. Then, they may "upload" photos or video, the latter of course being the fuel that feeds CNN's iReport and YouNews. While much of the public feels deficient in "writing" skills, anyone can take a picture or use a Camcorder.At the top of the ladder are the regular contributors, mainly in print. These are people who have great expertise or passion or both — and keep up on topics of interest to their readers. Some have huge direct followings. Some are former journalists — bought out or laid off — looking to keep up their craft. Others disdain the word "journalism." Others are increasingly being — you guessed it — aggregated, as we saw in Chapter 5, by smart new middlemen.