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Here are five steps to take to help you build a strong thought-leadership campaign: 1. Clarify your purpose. The most successful thought leaders have a purpose and a clear definition of what they want to accomplish. They also understand the time and dedication it can take to become influential. Before embarking on a thought-leadership program, consider your goals and what you want to achieve. 2. Identify your voice. Thought leaders have a strong, identifiable and distinct voice that sets them apart from others. Their voice is their brand and their audience knows exactly what they stand for and what to expect from them. Most important, they don't stray from their brand identity and instead look for opportunities to make it even stronger. 3. Write. One of the defining characters of thought leaders is their ability to effectively communicate their expertise and knowledge to their audience. A great way to get your thoughts and experience noticed is by writing contributed articles, op-eds and blog posts. 4. Build an active online presence. Great thought leaders have mastered the art of sharing and putting their message and brand out there. 5. Be a mentor. Great thought leaders have strong ideas that live on through the people they have influenced and helped out.