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You’ll write a customized letter of introduction (LOI), develop a marketing plan designed to help you attract the clients you’re best suited to work with, and get a chance to practice your ghostwriting skills.

Each session will include an online lecture, along with a writing assignment that will be submitted to the instructor for private review. Student work will also be posted for group review and feedback.

By taking this class, you’ll

A paper should address one main question, and the failure to do this is one of the most common reasons for reviewers to reject a manuscript (Lambert et al, 2003).

The division of a paper into introduction, methods, results and discussion reflects Aristotle's requirements for introduction, narration, proof and epilogue in oratory—the art of communication using rhetorical skills (Aristotle, 1991).

“In addition to a simple presentation of the facts, I would point out that the best writing—medical, scientific, or otherwise—tries to convince the reader of something,” wrote David Reese (1999).

Elliot W. Eisner has deepened our appreciation of education in a number of areas. Here we examine his argument that education involves the exercise of artistry and the development of connoisseurship and criticism.

Uhrmacher (2001: 248) comments that Eisner ‘stressed that environment shapes artistic attitudes and that art education has unique contributions to make to growing children’. Eisner was also to argue strongly for a concern for the critical and aesthetic in art education (see below) – and for a better exploration of historical context. He was later to argue that approaches which simply gave children arts materials in the hope that their creativity might flow resulted in programmes ‘with little or no structure, limited artistic content, , and few meaningful aims’ (Eisner 1988). Uhrmacher judges that ‘in large measure due to Eisner’s advocacy, art education has become a content-oriented discipline.