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Local SEO is a booster that elevates your website's rank on the search engine by emphasizing on its business locality. It involves the use of specific geographical keywords to grab similar product searchers online. In the last couple of years, the impact of local SEO has been phenomenal. Accurately revealing 85% of all the internet

Is there a relationship between low PPC daily budgets and low conversion rates? By having extremely low PPC daily budgets you will probably yield few if any conversions. What you actually need to do is increase your daily budget. Not sure how to adjust your daily budgets? Here is a video tutorial straight from Google:

Google ranks websites against certain criterion and this criterion is very much important in optimizing websites for search engines. Latest update of Google is about content quality that is termed as Panda update. Many low quality sites have been penalized due to this latest update and there has been observed a steady decline in search engine ranking of certain websites and no doubt, a heavy loss. Calculated impact over search results is about 12%.

The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Where are we headed in 2014?

The lacklustre requirement scenario in the country has led to frequent reduction in corporate India's earnings expectations, which has impacted the performance of Indian equities relative to regional peers.

The art of storytelling plays a major role in effective content marketing. Have you ever wondered why some advertisements left a deep impact on you? Or, is there any connection between your choice of a product and its advertisement? Every company is selling its products through storytelling, and we love stories, don't we? To understand the importance of storytelling, we don't have to dig so much into our past to understand the storytelling's powerful effects on a person's heart and mind. Just go back slightly in your past and remember how we used to ask to hear the same stories again and again from our parents in childhood.

It's no secret Microsoft wants in on the search market. Bing launched the website Scroogled.com as a direct attack but understanding the why of Bing taking more shots at Google is not hard, it's all about market share. The website points out that every product that shows up in search results is technically a paid ad, which Google has been open about. Of course, this means fewer products show up in overall search results, but the impact doesn't just stop there.