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At the heart of Movenbank is a concept call CRED.

The difference today is our ability to capture data from across an array of digital services. With every trade we make, comment we leave, person we "friend", spammer we flag or badge we earn, we leave a trail of how well we can or can't be trusted.

An aggregated online reputation having a real-world value holds enormous potential

peer-to-peer marketplaces, where a high degree of trust is required between strangers; and where a traditional approach based on disjointed information sources is currently inefficient, such as recruiting.

opportunity to reinvent the way people found jobs through online reputation

"It's not about your credit, but your credibility," King says.

But this wealth of data raises an important question -- who owns our reputation? Shouldn't our hard-earned online status be portable? If you're a SuperHost on Airbnb, shouldn't you be able to use that reputation to, say, get a loan, or start selling on Etsy?

"People are currently underusing their networks and reputation," King says. "I want to help people to understand and build their influence and reputation, and think of it as capital they can put to good use."

Social scientists have long been trying to quantify the value of reputation.

Using functional magnetic resonance imaging, the researchers monitored brain activity

"The implication of our study is that different types of reward are coded by the same currency system." In other words, our brains neurologically compute personal reputation to be as valuable as money.

Personal reputation has been a means of making socioeconomic decisions for thousands of years. The difference today is that network technologies are digitally enabling the trust we used to experience face-to-face -- meaning that interactions and exchanges are taking place between total strangers.

Trust and reputation become acutely important in peer-to-peer marketplaces such as WhipCar and Airbnb, where members are taking a risk renting out their cars or their homes.

When you are trading peer-to-peer, you can't count on traditional credit scores. A different measurement is needed. Reputation fills this gap because it's the ultimate output of how much a community trusts you.

Welcome to the reputation economy, where your online history becomes more powerful than your credit history.

Presently, reputation data doesn't transfer between verticals.

A wave of startups, including Connect.Me, TrustCloud, TrustRank, Legit and WhyTrusted, are trying to solve this problem by designing systems that correlate reputation data. By building a system based on "reputation API" -- a combination of a user's activity, ratings and reviews across sites -- Legit is working to build a service that gives users a score from zero to 100. In trying to create a universal metric for a person's trustworthiness, they are trying to "become the credit system of the sharing economy", says Jeremy Barton, the 27-year-old San Francisco-based cofounder of Legit.

His company, and other reputation ventures, face some big challenges if they are to become, effectively, the PayPal of trust. The most obvious is coming up with algorithms that can't be easily gamed or polluted by trolls. And then there's the critical hurdle of convincing online marketplaces not just to open up their reputation vaults, but create a standardised format for how they frame and collect reputation data. "We think companies will share reputation data for the same reasons banks give credit data to credit bureaux," says Rob Boyle, Legit cofounder and CTO. "It is beneficial for one company to give up their slice of reputation data if in return they get access to the bigger picture: aggregated data from other companies."

PeerIndex, Kred and Klout,

are measuring social influence, not reputation. "Influence measures your ability to drag someone into action,"

"Reputation is an indicator of whether a person is good or bad and, ultimately, are they trustworthy?"

Early influence and reputation aggregators will undoubtedly learn by trial and error -- but they will also face the significant challenge of pioneering the use of reputation data in a responsible way. And there's a challenge beyond that: reputation is largely contextual, so it's tricky to transport it to other situations.

Many of the ventures starting to make strides in the reputation economy are measuring different dimensions of reputation.

reputation is a measure of knowledge

a measure of trust

a measure of propensity to pay

measure of influence

Reputation capital is not about combining a selection of different measures into a single number -- people are too nuanced and complex to be distilled into single digits or binary ratings.

It's the culmination of many layers of reputation you build in different places that genuinely reflect who you are as a person and figuring out exactly how that carries value in a variety of contexts.

The most basic level is verification of your true identity

reliability and helpfulness

do what we say we are going to do

respect another person's property

trusted to pay on time

we will be able to perform a Google- or Facebook-like search and see a picture of a person's behaviour in many different contexts, over a length of time. Slivers of data that have until now lived in secluded isolation online will be available in one place. Answers on Quora, reviews on TripAdvisor, comments on Amazon, feedback on Airbnb, videos posted on YouTube, social groups joined, or presentations on SlideShare; as well as a history and real-time stream of who has trusted you, when, where and why. The whole package will come together in your personal reputation dashboard, painting a comprehensive, definitive picture of your intentions, capabilities and values.

idea of global reputation

By the end of the decade, a good online reputation could be the most valuable currency in your possession.

We heard that the government should be more focussed on helping innovative firms to grow and, particularly, on serving the needs of small and medium-sized enterprises (SMEs)

greater cooperation with provincial programs

innovation support is too narrowly focussed on R&D – more support is needed for other activities along the continuum from ideas to commercially useful innovation

more productive and internationally competitive economy

whole-of-government program delivery vehicle – the Industrial Research and Innovation Council (IRIC)

SR&ED program should be simplified

includes non-labour costs, such as materials and capital equipment, the calculation of which can be highly complex

the base for the tax credit should be labour-related costs, and the tax credit rate should be adjusted upward

fund direct support measures for SMEs

promoting the growth of firms

facilitating access by such firms to an increased supply of risk capital at both the start-up and later stages of their growth.

building public–private research collaborations

National Research Council (NRC) should become independent collaborative research organizations

become affiliates of universities

create opportunity and demand for leading-edge goods

encouragement of innovation in the Canadian economy should become a stated objective of procurement policies and programs.

the government needs to establish business innovation as a whole-of-government priority

put innovation at the centre of the government's economic strategy

Innovation Advisory Committee (IAC) – a body with a whole-of-government focus that would oversee the realization of our proposed action plan, as well as serve as a permanent mechanism to promote the refinement and improvement of the government's business innovation programs going forward.

focus resources where market forces are unlikely to operate effectively or efficiently and, in that context, address the full range of business innovation activities, including research, development, commercialization and collaboration with other key actors in the innovation ecosystem

the closer the activity being supported is to market, and therefore the more likely it is that the recipient firm will capture most of the benefit for itself.

specific sectors

of strategic importance

concentrated in particular regions

succeed in the arena of global competition

0–4-N force range

errors of 0.13 N (<3.2%)

MINIMALLY invasive surgery (MIS)

surgeons lose the critical sense of touch during MIS because instruments are passed through ports that mask the surgeon's feel of the internal operating environment.

Many animals use visual observations to decide whether to work with others.

humans are more cooperative when they sense they're being watched.

The feeling of being watched enhances cooperation, and so does the ability to watch others. To try to know what others are doing is a fundamental part of being human

Shame serves as a warning to adhere to group standards or be prepared for peer punishment. Many individualistic societies, however, have migrated away from peer punishment toward a third-party penal system

Shame has become less relevant in societies where taking the law into one's own hands is viewed as a breach of civility.

Many problems, like most concerning the environment, are group problems. Perhaps to solve these problems we need a group emotion. Maybe we need shame.

Guilt prevails in many social dilemmas

It is perhaps unsurprising that a set of tools has emerged to assuage this guilt

Guilt abounds in many situations where conservation is an issue.

The problem is that environmental guilt, though it may well lead to conspicuous ecoproducts, does not seem to elicit conspicuous results.

The positive effect of idealistic consumers does exist, but it is masked by the rising demand and numbers of other consumers.

Guilt is a valuable emotion, but it is felt by individuals and therefore motivates only individuals. Another drawback is that guilt is triggered by an existing value within an individual. If the value does not exist, there is no guilt and hence no action

Getting rid of shaming seems like a pretty good thing, especially in regulating individual behavior that does no harm to others. In eschewing public shaming, society has begun to rely more heavily on individual feelings of guilt to enhance cooperation.

five thousand years ago, there arose another tool: writing

Judges in various states issue shaming punishments,

shaming by the state conflicts with the law's obligation to protect citizens from insults to their dignity.

What if government is not involved in the shaming?

Is this a fair use of shaming? Is it effective?

Shaming might work to change behavior in these cases, but in a world of urgent, large-scale problems, changing individual behavior is insignificant

vertical agitation

Guilt cannot work at the institutional level, since it is evoked by individual scruples, which vary widely

But shame is not evoked by scruples alone; since it's a public sentiment, it also affects reputation, which is important to an institution.

corporate brand reputation outranked financial performance as the most important measure of success

shame and reputation interact

in our early evolution we could gauge cooperation only firsthand

Shaming, as noted, is unwelcome in regulating personal conduct that doesn't harm others. But what about shaming conduct that does harm others?

why we learned to speak.1

Language

The need to accommodate the increasing number of social connections and monitor one another could be

allowed for gossip, a vector of social information.

in cooperation games that allowed players to gossip about one another's performance, positive gossip resulted in higher cooperation.

Of even greater interest, gossip affected the players' perceptions of others even when they had access to firsthand information.

Human society today is so big that its dimensions have outgrown our brains.

What tool could help us gossip in a group this size?

We can use computers to simulate some of the intimacy of tribal life, but we need humans to evoke the shame that leads to cooperation. The emergence of new tools— language, writing, the Internet—cannot completely replace the eyes. Face-to-face interactions, such as those outside Trader Joe's stores, are still the most impressive form of dissent.

what is stopping shame from catalyzing social change? I see three main drawbacks:

Today's world is rife with ephemeral, or "one-off," interactions.

Research shows, however, that if people know they will interact again, cooperation improves

Shame works better if the potential for future interaction is high

In a world of one-off interactions, we can try to compensate for anonymity with an image score,

which sends a signal to the group about an individual's or institution's degree of cooperation.

Today's world allows for amorphous identities

It's hard to keep track of who cooperates and who doesn't, especially if it's institutions you're monitoring

Shaming's biggest drawback is its insufficiency.

Some people have no shame

shame does not always encourage cooperation from players who are least cooperative

a certain fraction of a given population will always behave shamelessly

if the payoff is high enough

There was even speculation that publishing individual bankers' bonuses would lead to banker jealousy, not shame

shame is not enough to catalyze major social change

This is why punishment remains imperative.

Even if shaming were enough to bring the behavior of most people into line, governments need a system of punishment to protect the group from the least cooperative players.

Today we are faced with the additional challenge of balancing human interests and the interests of nonhuman life.