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The full text of The Future of Reputation is now available online for free. Click on the links below to download PDFs of each chapter. The front matter to the book is at the beginning of each chapter.

"Social media affect the way organizations do business and communicate externally and internally. There are no longer clear boundaries of inside and outside organization life, and we need to explore how new social media can bring value for businesses in new ways. 'Value' in a strong economic sense is challenged by social media as a door opener for influence that the organizations should take seriously. Can social media increase 'value', as in strengthened brand and reputation based on the market's influence and trust, and in the end bring economic benefit for the business and organization? The virtual market isn't a huge collection of passive consumers; it is represented by networks of people having meaningful dialogues and interaction with both each other and the businesses as such, and represents new ways of market power. Social media tools open up for rethinking value in new innovative ways - and it is interesting to examine whether different organizational cultures will make different valuable outcomes, values in social, reputational, knowledgeable and networked capital senses."

Social media in a business context, as viewed through the eyes of an anthropologist. Lots of great references, but some in Norwegian, unfortunately.