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"In today's world, adaptability, creativity, and innovativeness appear to be preconditions for organizations and individuals to thrive. These qualities don't fit well with the industrial business model; they aren't amenable to monitoring and pricing. We need people who aren't focused only on payoffs but do the best they can to learn, adapt, improve, and deliver results for the organization. Being internally motivated to bring these qualities to bear in a world where insight, creativity, and innovation can come from anyone, anywhere, at any time is more important than being able to calculate the costs, benefits, risks, and rewards of well-understood actions in well-specified contexts. Alongside creativity, drive, flexibility, and diversity, we must include social conscience and authentic humanity when trying to design cooperative systems."