IT'S NOT ABOUT WHO YOU KNOW
I knew the right guy. It doesn't get any better - COO of a Fortune 50 company, close friend. But in the end, it had nothing to do with what I was selling, or who I knew - it had to do with how the buyers were buying.
Contents contributed and discussions participated by Howard Keziah
When the Price Isn't Right: How to Respond to Bargain Buyers - RainToday - 0 views
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Good advice.
New Sales Paradigm - 0 views
.think » The B Series Part 3: The Componentry - 0 views
Business Writing: Grammar and Usage - 0 views
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Lots of good grammar information presented in an easy to understand way. This is practical information that everyone should have. Poor grammar makes you look unprofessional and can hurt sales.
MarketingSherpa: Big & Ugly Marketing -- What I Learned at the Subscription Summit in N... - 0 views
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Example, Match.com tested email creative with a happy couple smiling in the corner versus just big text and a giant Go button. When asked which worked better, most of us in the audience voted for the happy couple to win. They didn't."The creative that to my mind is a lot less pretty often does better," noted Joanne Casley of Reuters on her landing page tests. Big, short, bold text, especially with bullet points, won in her tests over slicker creative.In Hoover's tests, also revealed at the Summit, online registration pages with fewer words in larger typeface pulled significantly harder.
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Big and bold is better than pretty.
Tractis - Login - 0 views
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This is a platform for creating, managing, and executing contracts online. The service contains a database of contract templates from around the world that are enforceable offline even if the parties are in different countries.
The Extreme Presentation(tm) Blog - 0 views
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Blog that discusses effective presentation techniques.
Miller Heiman Sales Training and Consulting: The Sales Performance Company Knowledge Ce... - 0 views
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There's a lot of good content on this site but you'll have to register to get most of it.
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Howard Keziah
I'm a serial entrepreneur (side tracked for 26 years running one company) and a software architect. I am fascinated by technology and easily get distracted by shiny new gadgets.