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Howard Keziah

MarketingSherpa: Big & Ugly Marketing -- What I Learned at the Subscription Summit in N... - 0 views

  • Example, Match.com tested email creative with a happy couple smiling in the corner versus just big text and a giant Go button.  When asked which worked better, most of us in the audience voted for the happy couple to win. They didn't."The creative that to my mind is a lot less pretty often does better," noted Joanne Casley of Reuters on her landing page tests. Big, short, bold text, especially with bullet points, won in her tests over slicker creative.In Hoover's tests, also revealed at the Summit, online registration pages with fewer words in larger typeface pulled significantly harder.
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    Big and bold is better than pretty.
Felipp Crawly

Amazing Customer Service - 1 views

I would like to thank Onward Process Solutions for greatly helping me with my need for assistance in a customer service outsourcing project. They provided me with 24/7 phone/ email answering servi...

started by Felipp Crawly on 28 Sep 12 no follow-up yet
Charmaine Hoxton

Enjoying Quality Salon Services - 1 views

Just like any typical lady, I always want to look my best. This is especially true with my hair as this is considered a woman's crowning glory. When I moved to another city last year, I had a diffi...

started by Charmaine Hoxton on 18 Sep 13 no follow-up yet
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