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Aman Khani

Geo-Targeted Ads for Advertising in Specific Locations - 1 views

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    Geo-targeted advertising has immense potential in covering consumers' based on their geographic location. It plays a vital role for companies to reach the particular audience
Aman Khani

Geo Advertising Points you Towards Targeted Customers - 1 views

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    Geo-targeting has become a primary choice of advertisers that give them a way to reach out the right audience. You can reach to your potential customers from any particular location that also helps you achieve greater brand visibility.
Todd Suomela

Guest Post: Tom Levenson on Isaac Newton as the First Cosmologist | Cosmic Variance - 0 views

  • Newton knew what he had done. He was no accidental writer. A parabola, of course, is a curve that keeps on going – and that meant that at the end of a very long and very dense book, he lifted off again from the hard ground of daily reality and said, in effect, look: All this math and all these physical ideas govern everything we can see, out to and past the point where we can’t see anymore. Most important, he did so with implacable rigor, a demonstration that, he argued, should leave no room for dissent. He wrote “The theory that corresponds exactly to so nonuniform a motion through the greatest part of the heavens, and that observes the same laws as the theory of the planets and that agrees exactly with exact astronomical observations cannot fail to be true.” (Italics added).
  • To make his ambitions absolutely clear Newton used the same phrase for the title of book three. There his readers would discover “The System of the World.” This is where the literary structure of the work really comes into play, in my view. Through book three, Newton takes his audience through a carefully constructed tour of all the places within the grasp of his new physics. It begins with an analysis of the moons of Jupiter, demonstrating that inverse square relationships govern those motions. He went on, to show how the interaction between Jupiter and Saturn would pull each out of a perfect elliptical orbit; the real world, he says here, is messier than a geometer’s dream.
Todd Suomela

The BBC Trust Report on Science | through the looking glass - 0 views

  • Aside from questions over appropriateness of expertise being a rather slippery issue, there is very little information given about the expertise of a speaker. We found lot of reliance on phrases such as ‘scientists have found’ and ‘experts say’. Personally I think we need to address this issue before we can even get on to matters of whether experts are the right ones or not. Although expertise may be implied through editing, and TV in particular can flag up institutional association and title, we rarely saw a contributor’s disciplinary background specified. Especially significant I thought, in broadcast reports about new research we found little explicit reference to whether or not a particular contributor was involved in the research being reported (online reports often refer to someone as ‘lead author’ or ‘co-author’). This lack of definition makes it hard for audiences to judge a contributor’s independence, whether they are speaking on a topic they have studied in depth or if they are simply working from anecdote.
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