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This overview summarises some of the most significant trends and drivers that will potentially affect health and social care services over the next 20 years. It also discusses the implications of these in order to provide an evidence base for future debate and thinking. It is aimed at policy-makers and health and social care leaders engaging in long-term, strategic thinking about how services need to change.

The use of social media tools is a powerful channel to reach target audiences with strategic, effective and user-centric health interventions. To assist in the planning, development and implementation of social media activities, the following guidelines have been developed to provide critical information on lessons learned, best practices, clearance information and security requirements. Although these guidelines have been developed for the use of these channels at the Centers for Disease Control and Prevention (CDC), they may be useful materials for other federal, state and local agencies as well as private organizations to reference when developing social media tools.