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According to the HHS, the program is "a public-private collaboration that is encouraging innovators to utilize community health data to develop applications that help raise awareness of community health performance and spark action to improve health."

“The mixed model [using social media pages and official web sites] raises debate on a compelling issue: how to reconcile the requirements of accessibility with the innovative use of social media. Government web sites are strictly regulated. Private websites are not. Should one allow freer access to public information than the other?”

Another big issue concerning what observers are calling the ‘social cloud’ is information security.

Security emerged as the overwhelming concern among Hong Kong government officials at the FutureGov Forum, and Sophos research released in February gives officials good reason to worry. Spam and malware on social networking sites increased by 70 per cent in 2009, with Facebook the worst effected site.