I though this was a very helpful page describing what all should be included in an advocacy letter. Scroll down to "Preparing Your Letter," this is what I found to be helpful. Hope this can help someone else too!!
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Many clamoring for success in the competitive world- where resources are scarce and chased by too many- wish they could be more self-assured, self-confident and well, simply more assertive. Typical statements one hears include: "I wish I had voiced my idea earlier. Some one else has got the credit".