Why K-12 school districts need a PR strategy and how to build one - 4 views
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Jason Finley on 08 Feb 13As school choice evolves in Vermont having a PR strategy and "brand" recognition will be a necessity. If a school doesn't define its brand...it will be defined for it. What is yours?
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Jason Finley on 08 Feb 13"A public relations program must incorporate public engagement, website content development, crisis communication, community partnerships and strategic PR counsel," ... "That's in addition to news media relations and regular publications." I'd add the need for at least one or two Social Media streams. (Twitter, Facebook)
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Jason Finley on 08 Feb 13"While that sounds like a lot to manage, a good PR program can help you gain support for your district initiatives in some key ways: *Taxpayer support: ... *Demonstrate economic impact: ... *Ensure public engagement: ..."
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Jason Finley on 08 Feb 13Districts must manage their own PR and push out information through channels it can control, such as websites, direct mail, social media and email." "Social media has enabled anyone to become a 'citizen journalist' with the ability to sway public opinion - regardless of accuracy or intent," said Nichols. "Not only do we need to embrace these new technologies and opportunities, but we must master them to ensure that we can successfully operate our PR programs in all situations." Kleinz adds that today's mobile technology means that school districts must be prepared to respond immediately in a crisis to help manage the situation and ensure that the community receives accurate and timely information."