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Unilever supports R&D drive with marketing investment | International Marketer's Blog
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blog.freedmaninternational.com/...7054
social media
unilever
CPG
FMCG
marketing
shared by
Steven Groves
on 17 Mar 11
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Steven Groves
on 17 Mar 11
"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "
"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "
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