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Mike Henderson

Nielsen Online» » The Long Tail of the Net: Just How Important is It? - 0 views

www.nielsen-online.com/...e-net-just-how-important-is-it

interaction communitymanagement

shared by Mike Henderson on 21 Jul 09 - Cached
  • The central concept is that people tend to be most engaged in content that is core to their specific interests, rather than more generalized content.
  • consumers feel more comfortable on large, mass media sites.
  • people continue to spend their time on the sites that offer them the most options and functionality.
  • Mike Henderson on 21 Jul 09
     
    Interesting data on what kind of site people feel more comfortable interacting with.
Mike Henderson

Facebook | Drop.io, Simple Private Sharing - 0 views

www.facebook.com/drop-io

linkdump socialmedia

shared by Mike Henderson on 08 Jul 08 - Cached
  • Mike Henderson on 08 Jul 08
     
    This is a pretty good facebook marketing page. It's more of a basecamp for content and user comments and interaction. But what is cool is that they let users connect in the format they are familiar with or already on. no new logins, no proprietary forums templates etc.
Mike Henderson

Brand Personality and Digital Strategy - eMarketer - 0 views

www.emarketer.com/Article.aspx

linkdump

shared by Mike Henderson on 17 Oct 09 - Cached
  • We really take pride in putting out information about natural personal care and how to understand it in a confusing marketplace.
  • I spent the past nine months creating a long-term interactive strategy for the brand so consumers want to interact with us online and we want to have a true dialogue with them.
  • We’re looking at loyalty holistically, so not only from the sense of our consumers who are very loyal purchasers of our products, but also the ones who are online and offline influencers, talking about natural products and living a greener lifestyle.
  • Mike Henderson on 17 Oct 09
     
    Article about the Burt's Bees online branding stratey.
Mike Henderson

Paul Gillin's Blog - Social Media and the Open Enterprise: The Future Will Be Twittered - 0 views

www.paulgillin.com/...future-will-be-twittered.html

marketing mobile socialmedia

shared by Mike Henderson on 22 Mar 08 - Cached
    • Mike Henderson
      Mike Henderson on 22 Mar 08
       
      I like his note about the future of mobile marketing. The future is on demand and hopefully you can interact more on your mobile, but hopefully we can keep control of it.
  • "Text this number now in order to receive a 20% discount."
  • Mike Henderson on 22 Mar 08
     
    Save Bookmark
  • Mike Henderson on 22 Mar 08
     
    Good article on twitter marketing and add hoc social networks.


Mike Henderson

Groundswell (Incorporating Charlene Li's Blog): The future of social networks: Social n... - 0 views

blogs.forrester.com/...the-future-of-s.html

socialmedia

shared by Mike Henderson on 10 Mar 08 - Cached
  • Mike Henderson on 10 Mar 08
     
    Am I the only one who thinks this is absurdly complex analysis for a pretty simple concept? Your profile should include your contacts and the data you need. The platform you choose to express that profile depends on the services you use most and is optimized specifically for them. You may be really into photo and video, while I'm into blogs and podcasts and events. So we choose different apps, but interact with the same services on different levels or rates. Oh yea, social graph this and network that and blabity blabity blah!

    -M

Mike Henderson

Photos Videos Journals Friends and Fun - Buzznet - 0 views

www.buzznet.com/guides

buzz socialapps

shared by Mike Henderson on 29 Feb 08 - Cached
  • As a rising start-up, Buzznet is often compared to other social networking websites. However, Buzznet's Guides create daily music and pop-culture content that no other media-sharing site can rival. In addition to producing individual journals and video blogs, the on-staff curators deliver a live stream of relevant posts to the pages of Buzznet's music and pop-culture sections.
  • Mike Henderson on 29 Feb 08
     
    Cool feature. They have pro content creation along side the UGC stuff. Like an interactive magazine. I like this.
Mike Henderson

Buzznet Inc. Launches Buzznet 2.0 Community Platform with Optimized Video, Tagging and ... - 0 views

findarticles.com/...ai_n16113047

buzz socialapps

shared by Mike Henderson on 29 Feb 08 - Cached
  • it is launching Buzznet 2.0
  • Buzznet 2.0 was built from the ground up
  • The company also announced an exclusive partnership with event promoter Goldenvoice to create an interactive site for attendees of the 2006 Coachella Valley Music Festival. Leading up to, during and after the festival, event attendees will be able to post and share photos, video and stories at Buzznet.com by tagging their content 'Coachella'. This content will be available in real-time on their Coachella community site on Buzznet.com.
  • ...1 more annotation...
  • Buzznet Inc. licenses its technology and services and creates branded social media experiences for major brands.
  • Mike Henderson on 29 Feb 08
     
    An article about buzznet 2.0. They had me @ 2.0...
Mike Henderson

Buyers, Suppliers Boost Social Networking: Products, Internal Forums Enhance Traveler I... - 0 views

www.btnmag.com/...frontpage_display.jsp

socialapps

shared by Mike Henderson on 29 Feb 08 - Cached
  • Meanwhile, some travel suppliers are providing social networking products, and others plan to later this year.
  • Mike Henderson on 29 Feb 08
     
    An article abot business use of social communities.

Mike Henderson

Flickr: The Commons - 0 views

www.flickr.com/commons

government interaction photo socialmedia

shared by Mike Henderson on 13 Oct 08 - Cached
  • Mike Henderson on 13 Oct 08
     
    An interesting project to put the collective catagorizing power of the social web to work on information management.
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