This page contains some really useful toolkits for our lovely AFL partners. So they may want to check the content out. I have forwarded this page to those partners already on Diigo.
A Guide to Choosing Colors for Your Brand
by Dmitry
One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.
Communications Strategy This part of the toolkit gives guidance on putting together a communication strategy. It takes you through a step-by-step guide including setting objectives and thinking about the messages aimed at key audiences through their preferred channels.
Communications Strategy
Communications StrategyThis part of the toolkit gives guidance on putting together a communication strategy. It takes you through a step-by-step guide including setting objectives and thinking about the messages aimed at key audiences through their preferred channels.