A Guide to Choosing Colors for Your Brand « Usability Post - 0 views
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william doust on 03 Jun 09A Guide to Choosing Colors for Your Brand by Dmitry One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.