Mozilla Key TakeawaysOnline, a small amount of resources can serve millions of people. Web-based organizations can become self-sustaining in a way that has never been possible offline. When creating a website or building software, costs do not rise linearly with the number of people served. Successful social tech projects can quickly transition from being grant recipients to granting organizations. Non-profits have competitive advantages in the marketplace: high levels of trust and credibility and volunteer communities can multiply the reach of the paid staff. Open-source software can create a better product than the proprietary competition.
Communications Strategy Communications StrategyThis part of the toolkit gives guidance on putting together a communication strategy. It takes you through a step-by-step guide including setting objectives and thinking about the messages aimed at key audiences through their preferred channels.
