All business models must be based on something that is legitimately scarce. Today, no matter how expensive it is to make, content will become freely available quickly. So much music is free that you cannot legitimately charge much for a song. So much film is free that you cannot charge much for a move. So much information is free, that you cannot charge much for it (Britannica). This is a reality - so you have to get over it and find another area that is legitimately scarce where you can find value. So where is it?
