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azizkhaled

Personal Banking | Mortgage , Loans, Savings and More: HSBC Bank Canada - 0 views

www.hsbc.ca/...personal-home

shared by azizkhaled on 17 Jul 11 - No Cached
  • Tailor-made for your needs
    • azizkhaled
      azizkhaled on 17 Jul 11
       
      Simple words to draw a picture in the costumers head. Pathos appeal through the idea that its made for personal bankers and individuals interested in this type of banking.
  • azizkhaled on 17 Jul 11
     
    Having a Whole page for the personal banking for individual costumers find what the need. All information is available online for the costumer to know what this bank is all about. Any costumer related services the bank offers are categorized under "Tailor-made for your needs".
azizkhaled

About Us: Careers, Job Listings, Job Postings: HSBC Bank Canada - 0 views

www.hsbc.ca/...about-us-home

shared by azizkhaled on 17 Jul 11 - No Cached
    • azizkhaled
      azizkhaled on 17 Jul 11
       
      This slogan that make me respect them always, "The world's local bank" which emphasizes on the world being a one country and it is the local one for the whole world. It is nonnegotiable that it is a well deserved slogan since the bank is expanded to 100 countries. The Ethos is the mean of persuasion that is used claiming the proficiency that is approved by the whole world and the number of countries that are doing business with them. The slogan simply lays four words that appeal the high standard of knowledge, reputation and proficiency.
Kimberly McCoy

Fighting the Darkness: My Secret Battle with Depression - 2 views

fightingthedarkness.blogspot.com

shared by Kimberly McCoy on 12 Jul 11 - Cached
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      What I like about this site are the soothing colors.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      This appeals to pathos.
  • Change is in the air
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Logos is achieved by the wording of hope, for me.
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      The red against the green background caught my attention.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Red seems to be an urgent color and so I believe Pathos was achieved.
  • ...11 more annotations...
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      I find the site to look enlightened even as depression is discussed. Also, encouraging in it's attempt to provide for someone ways which they can fight depression
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      Although the video does appear to bring life to the page I don't see how it contributes to the site.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      I suppose Pathos can be credited because it is a lovely ride down a beautiful mountain in and on a mountain top.
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      This site caught my attention immediately. It looked soothing, it is easy to read and it deals with a delicate subject that affects many people. I think the colors of the page accomplished what it probably set out to do, which was create calm. Let's not forget, we are dealing with depression. This subject means something to me as I suffer from it on occasion. I can associate with this personally. The subject is not so much a controversial one, however, those who don't suffer from depression have been known to say, "Get over it!", which can be a negative experience for one in the throws of depression. I think the writers' purpose here it to inform and explain the symptoms of the disease as experienced by those it affects. I believe it also provides a forum for those who simply want to explain where they are at in their depression and to encourage others to understand that this is real and it affects many. It also serves more than one purpose as it provides suggestions on how to deal with it.The thesis, or the overall main point is basically to let the disease speak for itself and allow others to comment on the subjectThe tone of the text is relaxed and does not create feelings of unrest. It provides answers and links to all issues surrounding the subject of depression. I really liked the graphics of what appears to be grass. I imagine laying down in it and breathing in the fresh air. I also took a shine to the dandelions on the right side and I specifically liked the "I'm done hiding" at the top of the page. Many people hide the depression as they are embarrassed.  The highlighted areas are stand out texts for me.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Logos is achieved as the words are logical. Pathos is achieved as it appeals to my emotions because I have first hand knowledge of this sickness called depression. Ethos is achieved because I trust and believe the written word.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      This full length essay is in google docs with access to you. Was unsure where you wanted this.
  • I'm done hiding.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      What I like about these 2 highlighted texts is that it appeals to ethos because I experienced these two statements. Ethos was achieved by what it says.
  • I hid my battle
  • Mountain Biking and Depression
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      This line appeals to my Pethos as I consider it emotional to have "Mountain Biking" and "Depression" in the same sentences. It affects my emotions by making me think.
  • I'm Drowning
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      Again, ethos and Pathos is achieved because I know how it feels to feel this way.
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      I don't feel the logo of Facebook contributes to the site at all.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      It did not appeal to my Pathos.
  • I can't breathe
    • Kimberly McCoy
      Kimberly McCoy on 12 Jul 11
       
      Again, this affects me by Pethos as it brings memories that are unpleasant.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      The dandelions appeal to my pathos. They are innocent and carefree.
    • Kimberly McCoy
      Kimberly McCoy on 16 Jul 11
       
      The simplicity of the page appeals to ethos, logos and pathos. It is carefree and uncluttered and feels like a safe place.
anonymous

protect your health - 1 views

www.smartklean.com/...protect_your_health.html

clean wash detergent environment

shared by anonymous on 14 Jul 11 - No Cached
  • Ecological
  • Easy.
  • Economical.
  • ...7 more annotations...
    • anonymous
      anonymous on 14 Jul 11
       
      Economical appeals to your logic as when making new decisions you usually decide what is the most cost effective way. You dont want to buy a new product if its going to cost more than what you already pay.
  • If you can smell fragrance on your clothes when you get them out of the dryer, you are using too much detergent
  • Overuse of laundry detergent is not only wasteful and expensive, but very harmful to our environment and our health.
    • anonymous
      anonymous on 14 Jul 11
       
      Logic as "using too much detergent is expensive", and emotion appeal as using too much is bad for the environment, and you using too much is the reason.
  • The Solution: A big step forward in removing harmful chemicals from your home, body and environment is going detergent-free. After washing a fabric a few times with SmartKlean, you can completely eliminate all traces of detergent. With SmartKlean there is no need for laundry detergents, fabric softeners or dryer sheets. Our laundry ball is designed to wash effectively, leave clothes soft and leave zero residues behind on clothes and linens.  For those with skin sensitivities or conditions such as eczema, SmartKlean is ideal. It is important to note that even the trusted eco-friendly, hypoallergenic laundry detergents may contain SLS and SLES and other harsh chemicals. In addition, many soaps found in grocery stores contain additives that can still cause skin irritations. Although there are safer alternatives such as true soap, the easiest to use and by far the most economic choice for cleaning laundry is the SmartKlean Laundry Ball.
    • anonymous
      anonymous on 14 Jul 11
       
      Because it lists in the previous paragraphs what is wrong with normal soaps, promoting this alternative option appeals to character as this company product must be good because it doesnt do all the harmful things that were listed before.
  • Then there’s eczema. Throughout the world, many people suffer from this condition. In the US over one billion dollars a year is spent trying to fight its effects. Sadly, many of these are children. 90% of eczema sufferers experience symptoms before they reach the age of 5. A common type of eczema, ‘irritant contact dermatitis’, develops after frequent exposure to a mild irritants such as detergent.
    • anonymous
      anonymous on 14 Jul 11
       
      appeals to logic by telling you facts about a problem that is caused by too much irritants
  • The Problem: Regular laundry detergents leave residue in your clothes and linens each time they are washed. It is easy to verify this by smelling them. After eight washes, two percent of a garment’s weight comes from detergent residue. For people with skin sensitivities, this residue can not only cause severe skin irritations, but can also cause fabric to stiffen when it dries. Because of this, fabric softener is used to lubricate the fibers in order to make the fabric move freely again. Although it takes care of the itchy, stiff fabric, it only adds to the pile of chemical residues.
    • anonymous
      anonymous on 14 Jul 11
       
      appeals to logic, as it gives you examples of what you have experienced at home. also appeals to emotion as you are becoming aware of the true cause and harmful effect of what you experience in laundry
  • “It really works! I have been using mine for about a month now and it gets the laundry clean and fresh smelling without any added detergent
    • anonymous
      anonymous on 16 Jul 11
       
      credibility that the product is good.
  • anonymous on 14 Jul 11
     
    Rhetoric analysis
anonymous

SmartKlean Laundry Balls | Producto Ecologico | Ecobola de lavar - 0 views

www.smartklean.com/index.html

shared by anonymous on 15 Jul 11 - No Cached
    • anonymous
      anonymous on 16 Jul 11
       
      The first video clip of the laundry ball in front of a blue sky ad green grass appeals to your emotions. This laundry ball must be safe because it is displayed with healthy living outdoors.
    • anonymous
      anonymous on 16 Jul 11
       
      the colours of the writing blue=clean green=environmental pink=catches your eye, help give you a sense of how good the product is. Seeing the green all over the page shows how much more it is environmental, all of the blue on the page shows you how clean and easy it is to use, while the pink attracts you to different ideas and other information on the product
  • anonymous on 15 Jul 11
     
    Home page SmartKlean
anonymous

SmartKlean.com , how it works - 0 views

www.smartklean.com/...how_it_works.html

shared by anonymous on 15 Jul 11 - No Cached
    • anonymous
      anonymous on 15 Jul 11
       
      The green ball appeals to your logic in understanding that green things are eco-friendly. The pictures of the minerals inside the ball help you understand that there is something involved in cleaning your clothes, even if it is not detergent. Your brain understands that a substance of some sort will do cleaning while an empty ball would not.
    • anonymous
      anonymous on 15 Jul 11
       
      The review of someone using the product applies to character. If you see good reviews on a product you are more likely to believe the product works.
  • “I am no longer a skeptic. This thing really works!”
  • anonymous on 15 Jul 11
     
    How it Works
J.Randolph Radney

The Art of Non-Conformity » Notes from a Cold Bathroom Floor in South Africa - 0 views

chrisguillebeau.com/...bathroom-floor-in-south-africa

shared by J.Randolph Radney on 15 Jul 11 - No Cached
  • Unable to procure a chair from the lodge where I’ve been staying while in transit, I camped out on the floor, MacBook on lap, more than one-hundred manuscript pages for my next book strewn about the small room. I put on three shirts and two pairs of socks, yet still shiver as I type away on various edits and revisions.
Garrett Paluck

New Skins and Leona Bundles | LoL - League of Legends - 1 views

www.leagueoflegends.com/...new-skins-and-leona-bundles

rhetoric

shared by Garrett Paluck on 15 Jul 11 - No Cached
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      This picture looks really cool. This page is basically a marketing took for this character, and seeing a good picture of the character makes people want to buy/play her
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
  • It’s bright, sun-shiny day here in Valoran, so it’s only fitting that we should welcome a dazzling new presence into the League of Legends, juxtaposed against some of the most ominous skins we’ve offered to date!
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      A two line sentence opens up this article both simply and elegantly. This one line is a hook to get readers interested and involved in reading this article (text)
  • ...3 more annotations...
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The 3 short sections are a marketing tool used to persuade people to buy this character. The first section makes appealing. The second sections sell the additional items. The last line informs people that they will save money buy buying now. (text)
  • Leona, the Radiant Dawn has marched her way into the League of Legends. Heavily armored and armed to the teeth, Leona is far from the delicate flower. As a staunch defender of her allies, you’re likely to find her leading the charge, a Solar Flare ready to light up your life! Along with her standard resplendent regalia, Leona’s wardrobe changes include a more pragmatic Defender look and her lighter, more agile Valkyrie armor. Whether you’re fresh off the battlefield or ready to rise again, we’ve got an exciting look for the occasion. And don’t forget that you can pick up the Defender Leona bundle and save 50% off your skin purchase. Or if you’re a high roller, however, you can save big on both Defender Leona and Valkyrie Leona in the Leona Double Bundle!
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These screenshots have both an artist's rendering of the displayed version of a charcter, and of the characters doing something cool in game using their new appearances.
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
Garrett Paluck

League of Legends - Free Online Game | LoL - League of Legends - 2 views

www.leagueoflegends.com

rhetoric

shared by Garrett Paluck on 13 Jul 11 - Cached
    • Garrett Paluck
      Garrett Paluck on 13 Jul 11
       
      The first thing you notice when you come to this website is the big red button labeled ``Play For Free`` It`s big,bright, in your face, and it tries to send a message. (Text)
    • Garrett Paluck
      Garrett Paluck on 14 Jul 11
       
      The background image is eye catching. A red woman and a blue entity are fighting on a cliffside, it shows wonder and mystery.
    • Garrett Paluck
      Garrett Paluck on 14 Jul 11
       
      non-text
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The news board show alternating images of new/important information. Each new concept is supported by an attractive picture which makes people want to look into what the images mean.
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
  • ...5 more annotations...
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The logo itself is pretty eye catching. Gold Letters against a grayish black background look pretty appealing. On top of that, the logo takes up lots of space; they are trying to make people remember it. (non-text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The text that reads "Join Riot Games" is big, noticeable, and written weird. This could just be an add to attract new employees, but I think it's also a marketing tool. This add makes this company seem more like a locally owned business, rather than a big corporate giant, making people feel more comfortable around it. (text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The tabs on this website are simple to read, easy to find, and link people to the relevant part of the website. (text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These tabs will link people to relevant in game content. Each tab is included with an interesting picture. (text/non-text)
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These links are feature interesting looking characters to appeal to people to click on them. By doing so (linking to their facebook, twitter, or youtube) they will be informed about the game's future news and be inticed to return. (text/non-text)
Sabina Donnelly

Challenge Nike and adidas to cut the chemicals and detox our water - 2 views

www.greenpeace.org/detox

shared by Sabina Donnelly on 14 Jul 11 - No Cached
  • Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous  chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
  • oin us in challen
  • As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
  • ...8 more annotations...
  • ransported in our oceans, atmosphere and food chains. High levels of  cert
  • hey can also be found far beyond their original source,
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
  • If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
    • Sabina Donnelly
      Sabina Donnelly on 15 Jul 11
       
      "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • ain hazardous chemicals have even been found in polar bears!
    • Sabina Donnelly
      Sabina Donnelly on 15 Jul 11
       
      Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
    • Sabina Donnelly
      Sabina Donnelly on 15 Jul 11
       
      style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
  • Sabina Donnelly on 14 Jul 11
     
    Video publication by Greenpeace
Sabina Donnelly

stop Mattel destroying rainforests for toy packaging - 1 views

www.greenpeace.org/barbie

shared by Sabina Donnelly on 13 Jul 11 - No Cached
  • anonymous on 14 Jul 11
     
    this was the funniest and best method I have seen greenpeace use. That video just nailed Barbie
Sabina Donnelly

Barbie wrapped in Rainforest destruction scandal, tiger outrage - 0 views

www.greenpeace.org/...truction-scandal-tiger-outrage

shared by Sabina Donnelly on 13 Jul 11 - No Cached
  • Sabina Donnelly on 13 Jul 11
     
    page describing the more technical details of cardboard packaging
Sabina Donnelly

Greenpeace - 0 views

diigo.com/0idat

shared by Sabina Donnelly on 13 Jul 11 - No Cached
  • Sabina Donnelly on 13 Jul 11
     
    Game on. Greenpeace is calling on Nike and Adidas to see which one is stronger on the flats, quicker on the breaks, turns faster and plays harder at a game we're calling 'Detox', Read more > Sendai, Japan - Greenpeace has condemned Japan's ongoing disregard for international human rights law following a decision by the Sendai High Court to uphold convictions of anti-whaling activists Junichi Sato and Toru Suzuki.
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