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sarah omens

CIM - 0 views

  • Careers at CIM Isn't it time you started loving your job? CIM is the largest third party sales and marketing agency in Canada and is a long standing Platinum member of Canada's 50 Best Managed Companies; is recognized as one of Canada's Best Workplaces for the third consecutive year and has won numerous Marketing Awards through LAUNCH! CIM recognizes the success of our business starts with the talent that we hire; whether it be for sales management, marketing, or our sales and promotions field teams that we hand select to best represent our tier one clients' brands, CIM is dedicated to building long lasting careers and best-practice management tactics.Start loving a new job today with CIM! Field Sales Join our dynamic team of sales, merchandising, and product education professionals who ensure that our client's brands are successful at retail. We offer best in class training, the opportunity to represent tier-one brands, flexible schedules and the ability to work independently while benefiting from being part of a winning team. From short-term merchandising opportunities to full-time territory management roles, CIM has opportunities that can work around your busy lifestyle.> SEARCH FIELD SALES POSITONS NOW Field Promotions (LAUNCH!) Do your friends and family say that you've got the energy and passion for life that that is truly CONTAGIOUS? If so, we want to pay you for it! Work as a Promotions Representative with LAUNCH! and we'll give you valuable marketing experience that works around your schedule. Channel your enthusiasm through some of Canada's most respected brands, and give consumers a real brand connection.> SEARCH FIELD PROMOTIONS POSITONS NOW CIM & LAUNCH! Corporate If management of a sales force is more in tune with your career goals; if you love servicing clients as a strategic sales or marketing expert; if you have a knack for IT or talent recruitment; or if you have a creative flair in the world of promotional, experiential and shopper marketing, then CIM & LAUNCH! corporate opportunities may be what you are looking for!> SEARCH CIM & LAUNCH! CORP POSITIONS NOW
    • sarah omens
       
      i like how the give little details about all the available job position and also with video for people like me who dont enjoy random readings as much
Dan Ondang

The A.V. Club - 1 views

shared by Dan Ondang on 01 Mar 12 - Cached
    • Dan Ondang
       
      These picture on the side here are generally faces. This harps on the emotions as people can connect quickly and easily to faces
    • Dan Ondang
       
      Yet again, everything is on purpose. The tabs are presented in all lowercase - not imposing but informal and friendly looking.
    • Dan Ondang
       
      This bar can be viewed as a 'crew shout out' of webpages. They invoke the legendary name of 'The Onion'.  Heavy use of ethos by riding off The Onion's reputation
  • ...2 more annotations...
    • Dan Ondang
       
      The logo is minimalistic. The periods in 'A.V.' as well as most of the other choices with the logo (inner white circle, Helvetica-style font, dark blue, etc) lend it a 'quirky' look that is clearly meant to appeal to young people.  On a more cynical level, it is meant to appeal to the 18-40 demographic that advertisers love.
    • Dan Ondang
       
      Also of note is that the front page is pretty much a bunch of text and picture links all piled on top of each other. In my personal experience, this is the kind of thing that overwhelms generations that did not grow up with computers.  More directly, I don't think my parents would be able to make any sense of this because it's too much information.  This again connects with the demographic appeal mentioned at the top of the page
anonymous

Starbucks Coffee Company - 1 views

shared by anonymous on 01 Dec 10 - Cached
J.Randolph Radney

EBSCOhost: Footprints in the Digital Age - 0 views

  • A recent National School Boards Association survey (2007) announced that upward of 80 percent of young people who are online are networking and that 70 percent of them are regularly discussing education-related topics.
  • these shifts demand that we move our concept of learning from a "supply-push" model of "building up an inventory of knowledge in the students' heads" (p. 30) to a "demand-pull" approach that requires students to own their learning processes and pursue learning, based on their needs of the moment, in social and possibly global communities of practice.
  • Last December, in an effort to honor the memory of her grandfather who had died the year before, Laura decided to do one good deed each day in the run-up to Christmas. She decided, with her mother's approval, to share her work with the world.Laura's blog, "Twenty-Five Days to Make a Difference" (http://twentyfivedays.wordpress.com), quickly caught the eye of some other philanthropic bloggers.
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  • Laura is not just publishing, and others are not just reading. Now when she wants ideas for charities to work for as her project enters its 11th month, Laura says, "I ask my readers" (Richardson, 2008).
  • In addition, under her mother's guidance and care, Laura is learning online network literacies firsthand. As Stanford researcher Danah Boyd (2007) points out, we are discovering the potentials and pitfalls of this new public space. What we say today in our blogs and videos will persist long into the future and not simply end up in the paper recycling bin when we clean out our desks at the end of the year. What we say is copyable; others can take it, use it, or change it with ease, making our ability to edit content and comprehend the ethical use of the content we read even more crucial. The things we create are searchable to an extent never before imagined and will be viewed by all sorts of audiences, both intended and unintended.
  • These new realities demand that we prepare students to be educated, sophisticated owners of online spaces. Although Laura is able to connect, does she understand, as researcher Stephen Downes (2005) suggests, that her network must be diverse, that she must actively seek dissenting voices who might push her thinking in ways that the "echo chamber" of kindred thinkers might not? Is she doing the work of finding new voices to include in the conversation? Is she able to make astute decisions about the people with whom she interacts, keeping herself safe from those who might mean her harm? Is she learning balance in her use of technology, or is she falling into the common pattern of spending hours at the keyboard, losing herself in the network? This 10-year-old probably still needs to learn many of these things, and she needs the guidance of teachers and adults who know them in their own practice.
  • More than ever before, students have the potential to own their own learning — and we have to help them seize that potential. We must help them learn how to identify their passions; build connections to others who share those passions; and communicate, collaborate, and work collectively with these networks.
  • Will Richardson is the author of Blogs, Wikis, Podcasts, and Other Powerful Tools for Classrooms (Corwin Press, 2006) and cofounder of Powerful Learning Practice (http://plpnetwork.com). He blogs at http://weblogg-ed.com and can be reached at weblogged@gmail.com.
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    This item is about safeguarding your identity and your privacy as you use Web 2.0 tools. Review it carefully.
clement-esene

MTN Group - 0 views

shared by clement-esene on 16 Feb 12 - No Cached
    • clement-esene
       
      I find this web page interesting because of its rich content in graphics and writing. However, the graphics change every five seconds.
    • clement-esene
       
      The united against malaria flash at the bottom right corner of the page is an appeal to emotion.
    • clement-esene
       
      The united against malaria campaign at the bottom right corner of the web page is an appeal to emotion (Pathos). showing how they contribute to the society.
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    • clement-esene
       
      At the bottom of the display, there are little icons that take us to different pictures and write up. the first one is the audited results causing an appeal to credibility,( Ethos)
    • clement-esene
       
      Next to it is the icon that shows the brand name "MTN" indicating that they have been in business for 100 years. This is also an appeal to credibility.
    • clement-esene
       
      There is also an icon for MTN Apps Competition "Thinking outside the box". They keep the public actively involve in competitions that attract rewards this rewards will appeal to the emotions of the public. and also an appeal to logos
    • clement-esene
       
      The second to the last icon represents the number of subscribers gives an idea of billions of connections. this is an appeal to this is also an appeal to credibility and to emotion.
    • clement-esene
       
      There is also an icon that represent brand values: innovation, leadership, integrity, can-do and relationship. these brand values explain and summarizes the services and benefits the company offers. They appeal to emotion and credibility.
    • clement-esene
       
      The people potential section of the webpage shows job opportunities which is a practical evidence of what the company can offer the public apart from their immediate service. This produces an appeal to Reason (logos) and also to emotion.
    • clement-esene
       
      The shade of yellow determines the meaning. Pure, bright and sunny yellow is the easiest color to see. People who are blind to other colors can usually see yellow. Yellow is full of creative and intellectual energy. the bright yellow color on the logo creates reasoning and emotion.
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    This webpage is for a mobile network in Africa.
lindsay jmaiff

Kamloops Lawyers | Fulton & Company LLP - 0 views

  • Although we are comprised of lawyers with unique and diverse backgrounds we share common values and goals
  • Although we are comprised of lawyers with unique and diverse backgrounds we share common values and goals .
J.Randolph Radney

97 Ideas for Building a Valuable Platform - 0 views

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    Really good ideas for building a career
J.Randolph Radney

Networking for Survival - Deborah Mills-Scofield - Harvard Business Review - 0 views

  • We think about networking as a very modern notion, with our accumulation of virtual "friends," "followers," and people-who-might-be-useful-to-us-someday. To me, it is just an extension of what my people, my family have been doing since 70 AD — making critical connections that enable both our survival.
Hiliary Leon

Karma Wilson - author of Bear Snores On and other children's books - 1 views

    • Hiliary Leon
       
      The colour Karma has chosen for her background and themed colour of the website is brownish-red. Brown meaning friendship and reliability and red use most commonly use to catch the attention of the eye. The colour used on this page is eye catching and also sending a new friendly vibe out as if you would like to explore the website more.   
    • Hiliary Leon
       
      There is a display of a big photo of her characters from all of her books, so the reader are getting to know who Karma's characters are without even realizing the reader knows it. 
    • Hiliary Leon
       
      Facebook link to connect Karma with her fans and they can ask her question and comments on Facebook.  
  • ...2 more annotations...
  • features for teachers
    • Hiliary Leon
       
      The link for teacher's resource is a really great link she has created resource for most of her books this includes ways educators can use the books in the centres and how it can be use effectively.
  •  karma’s blog
    • Hiliary Leon
       
      another form of communication between reader and the author, Karma
  •  
    Welcome to the world of Karma Wilson, Children's Book Author
jessica fennell

Home Decor Bed & Bath Ideas Kitchen & Bathroom Décor - HomeSense - 0 views

shared by jessica fennell on 03 Mar 12 - No Cached
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    Encouraging consumer's to stay connected by Twitter, Facebook, and Youtube.
lindsay jmaiff

WWF Canada - About WWF - 0 views

  • Senator Alan MacNaughton, and has become one of the country's leading conservation organizations, enjoying the active support of more than 150,000 Canadians. We connect the power of a highly respected and effective global network to on-the-ground efforts across Canada
    • lindsay jmaiff
       
      Ethos gives credibility to the statement using terms such as "actice support of 150 000 canadians" and descripters such as "highly respected", and "effective" play to the reader giving them confidence in the organization
  •  
    About world wildlife fund Canada
J.Randolph Radney

YouTube - Rory Sutherland: Sweat the small stuff - 0 views

  •  
    There is a short video at the end of the main talk. What do you think the connection is between the two?
  •  
    www.ted.com is the original website of this video ... it also offers many other motivational speakers videos
farouk hamood

What is Cancer? What Causes Cancer? - 3 views

  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • ...21 more annotations...
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
    • farouk hamood
       
      This is pathos because people passing away due to cancer diagnosis is very emotional.
  • Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
    • farouk hamood
       
      This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
  • Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
    • farouk hamood
       
      This is logos because it depends on rationality, reason and proof.
  • Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
    • farouk hamood
       
      This is logos because its is purely based on logic.
  • Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
    • farouk hamood
       
      This is logos because it can persuade people logically.
    • farouk hamood
       
      This is logos because it is logical, and it is showing people through a video what cancer is.
    • farouk hamood
       
      This is logos because it is a logical form of showing people what cancer is through a video.
  • A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
  • Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
    • farouk hamood
       
      This is logos because it explains the growth of cancer and how it spreads.
  • Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
    • farouk hamood
       
      This is logos because it tells what promotes cancer in an understanding and logical way.
  • Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
    • farouk hamood
       
      This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
  • Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
    • farouk hamood
       
      This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
  • Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
    • farouk hamood
       
      This is pathos because going through radiation takes a lot out of anyone.
  • As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
    • farouk hamood
       
      This is pathos because the symptoms of cancer bring people down tons.
  • There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
    • farouk hamood
       
      This is logos because it tells the facts about how cancer is classified.
  • Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
    • farouk hamood
       
      This is ethos because the information is clearly stated by a reliable source from the way they have put it.
  • Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
    • farouk hamood
       
      This is logos because it is logical.
    • farouk hamood
       
      This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
    • farouk hamood
       
      This website is also full of rhetorical answers about cancer.
    • farouk hamood
       
      The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
    • J.Randolph Radney
       
      Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
    • farouk hamood
       
      One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
J.Randolph Radney

Why the Positive Effects of Internet Use Outweigh the Bad - 7 views

  • Before we get onto the positive effects of internet use, let’s start with these much touted negative side effects.
    • Yingpeng Wu
       
      reduction to absurdity
    • Yingpeng Wu
       
      before we talk about the positive effect, we first talk something about negetive.
  • The same things were said about rock music when records were at their most popular, and about televisions when they were first invented.
    • Yingpeng Wu
       
      This is an Analogy: The comparison of among the Internet, rock music, and television. They are popular and controversial (with negative effects).
  • There are also positive effects of internet usage in business.
    • Yingpeng Wu
       
      Exemplification: Provide an example of good effect in business.
  • ...3 more annotations...
  • anyone can make money online . With the ‘One Child One Laptop’ scheme that’s heading to Africa, and the large-scale attempts to provide the continent with a secure internet connection this could see one of the largest continents joining us online to share their views and earn themselves some money. This will give them access to all the education they could need as well as the resources they’d need to make the most of that. Many of them could see themselves working their way out of poverty – and online they can expect the same wages as other continents as its faceless nature eradicates discrimination. One of the positive effects of internet use then is that it could help some people in escaping from the poverty trap.
    • Yingpeng Wu
       
      this is another example for good effect of the Internet which is everyone can use the Internet making money.
  • Destroying industry and providing a place for these deviant ‘subcultures’ to converse? Those too are perhaps the most positive effects of internet use. These are the things that promise to change the way politics and business work forever and potentially usher in a new age of supreme democracy and resources. Granted, there are some sub groups online that we’d probably rather there weren’t, but at least if they’re online they can talk to each other and leave us alone. Other ‘subcultures’ however simply reflect different ways of thinking – and the internet gives them an open forum to freely express themselves, something that everyone has a right to do.
    • Yingpeng Wu
       
      This is a Paradox: the Internet can make deviant live normal
    • J.Randolph Radney
       
      All your comments are relative to highlighted text. It would have been good to have included some floating sticky notes on more visual aspects of the site's message.
J.Randolph Radney

Learn about | Greenpeace Canada - 0 views

  • The ocean may look calm and serene, but beneath the surface is a different story. Around the world, our oceans are in crisis. Decades of industrial fishing have taken a massive toll on marine ecosystems, yet our appetite for seafood has never been so great. Even the deep and remote areas that once served as refuges from fishing are no longer safe havens; today the fish have no place to hide.
    • Sergio Lourenco
       
      This selection is using pathos because it uses words such as crisis and refuges which might make someone feel saddened to know what is happening to fish.
  • We have a responsibility to protect our oceans for future generations. To help supermarkets and consumers make better seafood purchasing choices, Greenpeace has created a Redlist of the 15 most destructively fished or farmed species, including Atlantic cod, tropical shrimp and some tuna. (Click here for the complete Redlist.) Greenpeace wants supermarkets to stop stocking Redlisted species and develop sustainable seafood policies. The fish on the Redlist are there because fishery and/or production methods have negative impacts on the target species and/or other marine species, lead to ecosystem alterations, have social implications or are poorly managed or corrupt. Each Redlist fish went through the Greenpeace red-grade criteria — one for wild species and one for farmed. During the ongoing assessment process, Greenpeace reviews the most recent scientific research relating to each stock or aquaculture system, scrutinizes government sources and consults grading schemes used by other organizations.
    • Sergio Lourenco
       
      This selection is an example of logos because through this style of writing, the author tries to pursuade the reader by telling them about the things that happen to marine species including things like fishery and production methods.
  • Greenpeace believes the only way to allow our oceans to recover and ensure there are fish for the future is to stop overfishing and destructive practices such as bottom trawling and dredging, while protecting our polar oceans and setting aside no-take areas in marine reserves to safeguard against growing threats from climate change and ocean acidification. In Canada and around the world, progress in marine protection has been slow. Greenpeace is working to step up the pace by lobbying governments and industry.
    • Sergio Lourenco
       
      Another example of logos
  • ...5 more annotations...
  • From coast to coast, Canadians are witnessing ocean mismanagement firsthand. Cod have all but vanished on the East Coast, and on the West Coast, millions of Sockeye salmon have disappeared from the Fraser River. On a global scale, this mismanagement is magnified, with less than one per cent of the world’s oceans protected, and species such as bluefin tuna and sharks nearing the point of complete collapse. More than 90 per cent of large predatory species such as tuna, cod and swordfish have vanished from our oceans. On harmful longlines set out for swordfish, sea turtles are being slaughtered by the thousands — innocent victims of irresponsible ocean management and a lack of proper regulation.
    • Sergio Lourenco
       
      This selection shows ethos and pathos being used. They use facts to try and appeal to someone's emotion and by using facts and stats they also try to show the wrongdoing of government regulations.
    • J.Randolph Radney
       
      Note the distinctive font chosen for the Greenpeace logo. What does this say about the organization?
    • J.Randolph Radney
       
      Note the connection between the green banner colour and the name Greenpeace.
    • J.Randolph Radney
       
      Note how easy it is for readers to get on Greenpeace's mailing list.
    • J.Randolph Radney
       
      Links to other important information are very easy to find.
J.Randolph Radney

How To Reduce Stress With Slow Breathing With Music - 1 views

  • The connection between our breathing and our emotions has been known since the earliest days of our ancestors. So have the links between our respiratory, circulatory and nervous systems.
    • salma moideen
       
      Ethos: this is ethos,since the breathing affects certain aspects of health and well being which has been known since the days of our ancestors.
    • J.Randolph Radney
       
      No, ethos would be an appeal to the credibility of the author.
  • Our response to music is universal. And relaxing to music is by no means just a matter of mood and "feel-good-factor". Recent research shows that external rhythms - such as music - do influence internal rhythms.
    • salma moideen
       
      Logos: This logically shows that music is just not for relaxing but also the research proves that the music's external rhythm influence the internal rhythm.
  • In its role as a neurotransmitter in the brain it relays our thoughts and feelings such as joy, sadness, pain... and stress! It repairs our cells and fights infection and tumours to help us live longer and healthier... It can increase blood flow by up to 200%, which has numerous health benefits. Not least among them, it allows men to produce erections and heightens sexual stimulation for both sexes. The principle action of Viagra, by the way, is to raise nitric oxide levels... Increasing blood flow also improves the circulatory system by keeping blood vessels clear of plaque and other harmful build-up... Nitric oxide plays a major role in maintaining healthy blood pressure by signalling blood vessels to expand!
    • salma moideen
       
      Pathos : this is pathos, since these actions helps to reduce stress and anxiety which influences the readers greatly.
    • J.Randolph Radney
       
      No; rather, I think you are confusing the rhetorical aim of the author with the practical value of the product.
  • ...1 more annotation...
    • salma moideen
       
      The website needs to be more attractive to bring attention since it looks very simple and ordinary.
J.Randolph Radney

Teaching in Social and Technological Networks « Connectivism - 0 views

  • Technological networks have transformed prominent businesses sectors: music, television, financial, manufacturing. Social networks, driven by technological networks, have similarly transformed communication, news, and personal interactions. Education sits at the social/technological nexus of change – primed for dramatic transformative change. In recent posts, I’ve argued for needed systemic innovation. I’d like focus more specifically on how teaching is impacted by social and technological networks.
  • social and technological networks subvert the classroom-based role of the teacher. Networks thin classroom walls. Experts are no longer “out there” or “over there”. Skype brings anyone, from anywhere, into a classroom. Students are not confined to interacting with only the ideas of a researcher or theorist. Instead, a student can interact directly with researchers through Twitter, blogs, Facebook, and listservs. The largely unitary voice of the traditional teacher is fragmented by the limitless conversation opportunities available in networks. When learners have control of the tools of conversation, they also control the conversations in which they choose to engage.
  • Course content is similarly fragmented. The textbook is now augmented with YouTube videos, online articles, simulations, Second Life builds, virtual museums, Diigo content trails, StumpleUpon reflections, and so on.
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  • Thoughts, ideas, or messages that the teacher amplifies will generally have a greater probability of being seen by course participants.
  • The following are roles teacher play in networked learning environments: 1. Amplifying 2. Curating 3. Wayfinding and socially-driven sensemaking 4. Aggregating 5. Filtering 6. Modelling 7. Persistent presence
  • Views of teaching, of learner roles, of literacies, of expertise, of control, and of pedagogy are knotted together. Untying one requires untying the entire model.
  • Fortunately, the experience of wayfinding is now augmented by social systems.
  • I found my way through personal trial and error. Today’s social web is no different – we find our way through active exploration. Designers can aid the wayfinding process through consistency of design and functionality across various tools, but ultimately, it is the responsibility of the individual to click/fail/recoup and continue.
  • The curator, in a learning context, arranges key elements of a subject in such a manner that learners will “bump into” them throughout the course. Instead of explicitly stating “you must know this”, the curator includes critical course concepts in her dialogue with learners, her comments on blog posts, her in-class discussions, and in her personal reflections.
  • Sensemaking in complex environments is a social process.
  • Perhaps we need to spend more time in information abundant environments before we turn to aggregation as a means of making sense of the landscape.
  • magine a course where the fragmented conversations and content are analyzed (monitored) through a similar service. Instead of creating a structure of the course in advance of the students starting (the current model), course structure emerges through numerous fragmented interactions. “Intelligence” is applied after the content and interactions start, not before.
  • Aggregation should do the same – reveal the content and conversation structure of the course as it unfolds, rather than defining it in advance.
  • Filtering resources is an important educator role, but as noted already, effective filtering can be done through a combination of wayfinding, social sensemaking, and aggregation. But expertise still matters. Educators often have years or decades of experience in a field. As such, they are familiar with many of the concepts, pitfalls, confusions, and distractions that learners are likely to encounter.
  • To teach is to model and to demonstrate. To learn is to practice and to reflect.”
  • Apprenticeship learning models are among the most effective in attending to the full breadth of learning.
  • Without an online identity, you can’t connect with others – to know and be known. I don’t think I’m overstating the importance of have a presence in order to participate in networks. To teach well in networks – to weave a narrative of coherence with learners – requires a point of presence. As a course progresses, the teacher provides summary comments, synthesizes discussions, provides critical perspectives, and directs learners to resources they may not have encountered before.
  •  
    Here are some additional thoughts that relate to my teaching approach in courses.
Kim Tuerlings

How Disney Works to Win Repeat Customers - BusinessWeek - 1 views

  • Train employees to be respectful of all customers, including children. If employees are kind and engage a child, a parent may be more likely to stay in the store, says Jones. For example, a small business in Valparaiso, Ind.—Flanagin's Bulk Mail—uses coloring sheets to keep clients' children and grandchildren occupied while in the store. Each time a child comes in to her store, the owner, Donna Flanagin, asks the child to color a sheet so it can be displayed on the front door. When the child's birthday arrives, Flanagin sends the coloring sheet and a birthday card to the child. "It costs virtually nothing, yet reminds the parents and grandparents about her business and helps her makes a connection with her customers," says Jones. Make waiting in line an entertaining experience. Nobody likes to wait in line, even for a Disney attraction. But it's a fact of life. At Disney, employees are trained to strike up conversations with guests and to offer useful information about new attractions, fun facts, and upcoming show times. A small grain company in Kansas that learned this concept at the Disney Institute applied the idea to its plain waiting room. Since customers often brought children or grandchildren along, the grain company added magazines and toys and books for kids to its waiting room. The company also trained front-desk employees to let customers know the approximate waiting time and offer tips on less busy stretches of the day, in case customers preferred to return later. Be "show-ready." Your "stage" communicates a lot about who you are. Disney will not tolerate trash and trains all employees to pick it up so that the resorts remain "clean, friendly, and fun." If a leader were to walk by trash without picking it up, it would send the wrong message to staff. For a small business that might not even have a physical location, this concept can be as simple as making sure your Web site is professional and easy to navigate. According to Jones: "your Web site is your front door. If it's not show-ready, it can make or break your business." Keep the show on stage. Disney employees must always follow company guidelines for dress and customer service in guest areas. They can take a break and relax in areas unavailable to guests. As a small business owner, try walking the floor as a customer. Do you see or hear conversations that are best held amid the privacy of employee areas? Can your team members be easily seen by customers as they take a smoke break or talk on cell phones? If so, explain the difference between on-stage and off-stage. Encourage your team to be "assertively friendly." Disney encourages its employees to actively seek contact with guests. For example, they will approach a family that appears confused about its park map or has misplaced its car in one of the vast Disney parking lots. They will proactively offer assistance instead of waiting for people to ask. All these tips require leaders who understand the importance of communications and how to extend the conversation to secondary guests. The effort will pay off. Disney has discovered that if a customer appreciates your store or service and speaks highly of her experience, then her children and grandchildren are likely to become loyal customers, along with their friends, neighbors, and acquaintances.
Annie Wong

Apple: It's All About the Brand - 1 views

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
    • Annie Wong
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • comes through in everything they do."
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • emotional brand
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • intimate with its customers
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • established a "heartfelt connection" with its customers.
  • products are designed around people
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
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