Big brands are failing social networking test | The Australian - 0 views
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Roland Gesthuizen on 28 Jul 10"SOME of the biggest brands in Australia have been revealed as poor users of social media such as Facebook and Twitter -- often creating a presence there, only to then leave them dormant. Research by public relations agency Burson Marsteller on Australia's top 20 brands indicates that many are bungling their approach to the emergent media channel of social networking." -
Roland Gesthuizen on 28 Jul 10Good how groups like QSITE know how to handle social networking, often pioneering things so that the rest of us have to catch up. :-)
