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thinkahol *

Who needs a free market? We have free marketing. » New Deal 2.0 - 0 views

www.newdeal20.org/...ket-we-have-a-free-market-6738

Who needs a free market? We have marketing. » New Deal 2.0

shared by thinkahol * on 18 Sep 10 - No Cached
  • thinkahol * on 18 Sep 10
     
    In the health care debate, the word 'freedom' has come to mean its opposite.
thinkahol *

Why "business needs certainty" is destructive - Glenn Greenwald - Salon.com - 0 views

www.salon.com/...index.html

Why business needs certainty is destructive - Glenn Greenwald Salon.com

shared by thinkahol * on 19 Aug 11 - No Cached
  • thinkahol * on 19 Aug 11
     
    Businesses have had at least 25 to 30 years near complete certainty -- certainty that they will pay lower and lower taxes, that they' will face less and less regulation, that they can outsource to their hearts' content (which when it does produce savings, comes at a loss of control, increased business system rigidity, and loss of critical know how). They have also been certain that unions will be weak to powerless, that states and municipalities will give them huge subsidies to relocate, that boards of directors will put top executives on the up escalator for more and more compensation because director pay benefits from this cozy collusion, that the financial markets will always look to short term earnings no matter how dodgy the accounting, that the accounting firms will provide plenty of cover, that the SEC will never investigate anything more serious than insider trading (Enron being the exception that proved the rule). So this haranguing about certainty simply reveals how warped big commerce has become in the US. Top management of supposedly capitalist enterprises want a high degree of certainty in their own profits and pay. Rather than earn their returns the old fashioned way, by serving customers well, by innovating, by expanding into new markets, their 'certainty' amounts to being paid handsomely for doing things that carry no risk. But since risk and uncertainty are inherent to the human condition, what they instead have engaged in is a massive scheme of risk transfer, of increasing rewards to themselves to the long term detriment of their enterprises and ultimately society as a whole.
Pure Money Making

Social media ranking - 0 views

www.puremoneymaking.net/...social_media_ranking.aspx

social media social ranking marketing promotion online internet advertising products social-media BLOGGING socialmedia tools business web links free useful freeware sociaux internet marketing internet marketing strategies money network opportunity online

shared by Pure Money Making on 03 Jun 12 - No Cached
  • Pure Money Making on 03 Jun 12
     
    Are you on top? Use this tool to see where you rank among your social peers! Enter your link's details in the form below, and submit to see your rank. Alternatively, if you are not satisfied with your rank, you can also submit to the services, using their buttons as provided here.
anonymous

Statement from Mayor Gavin Newsom of San Francisco at the US Conference of Mayors - Corporate Accountability International - Challenging Abuse, Protecting People - Think Outside the Bottle - challenging the bottled water industry - 0 views

www.stopcorporateabuse.org/...page1760.cfm

bottled water marketing mineralwasser oil plastic bottles plastikflaschen propaganda recycling usa

shared by anonymous on 27 Jun 08 - Cached
  • Cities are sending the wrong message about the quality of tap water when we spend taxpayer dollars on water in disposable containers from private corporations.  The fact is, our tap water is more highly regulated than what's in the bottle. Years of misleading bottled water marketing have led residents to believe otherwise. Years of misleading marketing have also led the city to spend taxpayer dollars on lucrative bottled water contracts - even when the City, itself, provides water that is every bit, if not more, safe, reliable and thirst-quenching.
E-goi Platform

Newsletter E-goi.com semanal - 0 views

www.idmkt.com/...viewemail.php

Marketing de Relacionamento

shared by E-goi Platform on 10 Jul 09 - Cached
  • E-goi Platform on 10 Jul 09
     
    Últimas notícias | marketing de relacionamento
anonymous

(Marketing Drugs With Sexy Sales Persons) CorpWatch : US: Gimme an Rx! Cheerleaders Pep Up Drug Sales - 0 views

www.corpwatch.org/article.php

cheerleeder drug industry marketing pharmaceutical pharmacy propaganda representatives sales

shared by anonymous on 24 Aug 07 - Cached
  • Still, women have an advantage with male doctors
  • a book lampooning the industry, "Hard Sell: The Evolution of a Viagra Salesman."
  • Stories abound about doctors who mistook a sales pitch as an invitation to more. A doctor in Washington pleaded guilty to assault last year and gave up his license after forcibly kissing a saleswoman on the lips.
  • ...17 more annotations...
  • "Exaggerated motions, exaggerated smiles, exaggerated enthusiasm - they learn those things, and they can get people to do what they want."
  • one saleswoman said she had been encouraged to exploit a personal relationship with a doctor to increase sales in her Montgomery, Ala., territory.
  • One informal survey, conducted by a urologist in Pittsburgh, Dr. James J. McCague, found that 12 of 13 medical saleswomen said they had been sexually harassed by physicians.
  • Ms. Napier, 26, was a star cheerleader on the national-champion University of Kentucky squad, which has been a springboard for many careers in pharmaceutical sales.
  • While there are no statistics on how many drug representatives are former or current cheerleaders, demand for them led to the formation of an employment firm, Spirited Sales Leaders, in Memphis. It maintains a database of thousands of potential candidates.
  • "The cheerleaders now are the top people in universities; these are really capable and high-profile people,"
  • "I've had people who are going right out, maybe they've been out of school for a year, and get a car and make up to $50,000, $60,000 with bonuses, if they do well."
  • Approximately two dozen Kentucky cheerleaders, mostly women but a few men, have become drug reps in recent years.
  • Anyone who has seen the parade of sales representatives through a doctor's waiting room has probably noticed that they are frequently female and invariably good looking.
  • Some industry critics view wholesomely sexy drug representatives as a variation on the seductive inducements like dinners, golf outings and speaking fees that pharmaceutical companies have dangled to sway doctors to their brands.
  • But now that federal crackdowns and the industry's self-policing have curtailed those gifts, simple one-on-one human rapport
  • has become more important
  • Many doctors say they privately joke about the appearance of saleswomen who come to their offices. Currently making the e-mail rounds is an anonymous parody of an X-rated "diary" of a cheerleader-turned-drug-saleswoman.
  • Federal law bans employment discrimination based on factors like race and gender, but it omits appearance from the list.
  • "There's a saying that you'll never meet an ugly drug rep,"
  • But that might be changing, he said, citing a recent ruling by the California Supreme Court, which agreed to hear an employment lawsuit brought by a former L'Oreal manager who ignored a supervisor's order to fire a cosmetics saleswoman and hire someone more attractive.
  • "Generally, discriminating in favor of attractive people is not against the law in the United States,"
thinkahol *

The Plutocrat's Coup d'Etat, Their Republican Allies and Their Democratic Enablers | Common Dreams - 0 views

www.commondreams.org/...25-1

The Plutocrat's Coup d'Etat Their Republican Allies and Democratic Enablers | Common Dreams

shared by thinkahol * on 03 Mar 11 - No Cached
  • thinkahol * on 03 Mar 11
     
    For thirty years, now, Republicans have been yammering about small government, deficits, the glories of the free market, and the incompetence and wastefulness of government. It's all been a big lie, part of a well funded and cleverly executed coup d'etat, designed to enable the ultra rich and corporations to literally take power out of the hands of government and money out of the pockets of individual citizens.
Arabica Robusta

Responsible consumerism | Manila Bulletin - 0 views

www.mb.com.ph/...responsible-consumerism

capitalism corporate corporate-led social responsibility csr

shared by Arabica Robusta on 22 Nov 09 - Cached
  • The multinational manufacturing giants were trying to cope with changes in technology and demographics which threatened to make them obsolete. Top managements in publicly owned US companies, regardless of size and performance, cowered under the threat of the corporate raider and his ultimate weapon, the junk bond.
  • Corporate capitalism promised that the large corporation would be run in the interests of the greater number of stakeholders. Instead, it was being pushed into a subordinate role – away from its market standing, its technology, and its basic wealth-producing capacity and into immediate earnings and next week’s stock price. A Marxist would call this turn of events “speculator’s capitalism.”
  • Meantime, Bill Gates has come up with a solution as to how billions of dollars generated through capitalism can help people in the poor nations which the world has forgotten. He termed it creative capitalism. He believed that some corporations have identified brand-new markets among the poor for life-changing technologies like cell phones. Others have seen how they can do good and do well at the same time.
  • ...5 more annotations...
  • social entrepreneurs are starting companies rather than non-profit organizations, to capitalize on public benefit. To top it all, some of these entrepreneurs choose a new corporate structure that requires enterprises to build into their foundation strong social and environmental standards for their operations.
  • Through Bono’s persistence, the (RED) campaign was launched and today Gap, Hallmark, and Dell, among others, sell (RED)-branded products and donate a portion of their profits to fight AIDS.
  • Corporate America has discovered that social responsibility attracts investment capital as well as customer loyalty, creating a virtuous cycle. Companies are now talking about a triple bottom line – profit, planet, and people – that focuses on how to run a business while trying to improve environmental and working conditions. Some companies have embraced the new ethos.
  • None of this could have happened without consumer demand. In a survey conducted, half of Americans polled said that protecting the environment should be given priority over economic growth – to think that the survey was done amidst a recession and unprecedented record unemployment. Consumers are doing their own calculations and they would prefer comparatively more expensive cars that get better gas mileage, will save them money in the long run, and make them feel good in the process. Walmart, once the poster child of ruthlessness, a retailer whose business in the past was to undercut all its competitors, has resolved to change its way of doing business for the sake of the future of the planet.
  • These days, some companies are cutting back on their philanthropy but not on their Corporate Social Responsibility initiatives
    • Arabica Robusta
      Arabica Robusta on 22 Nov 09
       
      How true is this? There are many examples (e.g. BP) of corporations cutting back on CSR.
  • Arabica Robusta on 22 Nov 09
     
    "Capitalism has evolved in at least three different forms: corporate capitalism, speculator's capitalism, and, most recently, creative capitalism."
anonymous

Debatte um ESL-Milch: Alte Milch heißt weiter "frisch" - taz.de - 0 views

www.taz.de/...zte-milch-heisst-weiter-frisch

milch marketing alt esl aldi ausgelistet

shared by anonymous on 05 Feb 09 - Cached
  • anonymous on 05 Feb 09
     
    Die Wirtschaft verspricht, die besonders behandelte ESL-Milch künftig mit dem Zusatz "länger haltbar" zu kennzeichnen. Doch weil die mehrere Wochen alte Ware weiterhin als "frisch" verkauft werden darf, sprechen Verbraucherschützer von Täuschung
anonymous

Rürup-Rente und Variable Annuities sind größten Hoffnungsträger für 2009 - 0 views

www.lifepr.de/...boxid-83286.html

propaganda marketing versicherung versicherungsbranche makler umfrage rürup rentenversicherung

shared by anonymous on 19 Jan 09 - Cached
  • Versicherungs- und Finanzmakler erwarten mit Einführung der Abgeltungssteuer zum Januar 2009 einen Anstieg bei Abschlüssen im Bereich der Lebens- und Rentenversicherungsprodukte im Vergleich zum Vorjahr. Das größte Wachstumspotenzial sagen die unabhängigen Vermittler dabei der Basis-Rente (Rürup-Rente) nach, die bereits in 2008 einen erstaunlichen Vertriebserfolg ausweisen konnte.
  • Als Newcomer erzeugen Variable Annuitiy Angebote mit attraktiven Garantien, Kapitalmarktchancen und hohen Flexibilitäten hohe Erwartungen im Vertrieb. Über ein Drittel der befragten Makler erwartet, dass diese Produktgruppe für ihren Privatkundenvertrieb wachsen wird.
  • Dabei darf allerdings nicht unterschätzt werden, wie wichtig es ist, die Erwartungen von Kunden und Vertriebspartnern bei der Produktentwicklung zu berücksichtigen. Die psychonomics AG bietet eine Multi-Client Studie für interessierte Produktentwickler von Lebensversicherern an.
anonymous

The Nation: Big Pharma, Bad Science - 0 views

www.thenation.com/...newman20020725

corruption establishment industry marketing pharmaceutical pharmaindustrie propaganda scientific

shared by anonymous on 24 Aug 07 - Cached
  • New England Journal of Medicine
  • The editors declared that they were dropping their policy stipulating that authors of review articles of medical studies could not have financial ties to drug companies whose medicines were being analyzed
  • The reason? The journal could no longer find enough independent experts.
  • ...1 more annotation...
  • So the journal settled for a new standard: Their reviewers can have received no more than $10,000 from companies whose work they judge. Isn't that comforting?
anonymous

Angriff der Schleichwerber / Die "Initiative Neue Soziale Marktwirtschaft" beweist immer wieder ihre perfide Kampagnenfähigkeit - 0 views

www.fr-online.de/...print.php

& diw friends gesundheitsreform insm kiel marketing propaganda scholz stoiber studie

shared by anonymous on 24 Aug 07 - Cached
  • Nicht immer wirbeln die Studien so viel Staub auf wie in diesem Fall, wirkungsvoll sind sie aber allemal. Häufig dienen die Untersuchungen - darunter viele Rankings wie die "reformfreudigsten" Großstädte oder das "Reformbarometer", das die Reformaktivitäten der rot-grünen Regierung maß - als Basis für Exklusivberichte: Die INSM forscht und recherchiert, der Autor muss nur noch schreiben. So entwickelt sich eine unheilige Produktionsallianz zwischen Journalisten und der Initiative, die keinen Raum mehr dafür lässt, das Geschriebene kritisch zu bewerten oder auch nur die Finanziers der Quelle zu nennen.
  • Der Umgang der Medien mit diesen Botschaftern oder Beratern kann exemplarisch für den Umgang mit der Arbeit der INSM insgesamt gesehen werden. Nur selten wird bei Namensartikeln oder Interviews das Engagement des Betreffenden für die INSM deutlich.
  • Stattdessen werden sie beispielsweise als "Experten für Steuerrecht" vorgestellt
  • ...4 more annotations...
  • ein Interview mit Dieter Lenzen, dem Präsidenten der Freien Universität Berlin, unter dem Titel "Beamtentum der Lehrer abschaffen". Der Beitrag wird als "Interview mit dem Generalanzeiger" annonciert, als Interviewer ist Carsten Seim angegeben. Dem Leser und der Leserin wird so suggeriert, es handele sich um eine von der Zeitung selbst erbrachte unabhängige journalistische Leistung. In Wahrheit steht der ehemalige Journalist Carsten Seim zu diesem Zeitpunkt bereits seit vier Jahren im Dienst der INSM
  • Der Interviewte wird ebenfalls mit keinem Wort mit der INSM in Verbindung gebracht. Allerdings ist Dieter Lenzen zu diesem Zeitpunkt noch Mitglied im Botschafter- und Kuratorenkreis, später dann "Berater" und Mitglied im Förderkreis der INSM
  • Schreiber, die sich auf Informationen, Studien und Öffentlichkeitsarbeit der INSM stützen, beschreiben diese fast immer als neutral. Nur in den wenigsten Fällen (knapp sechs Prozent) wurde über die INSM als Initiative des Arbeitgeberverbandes Gesamtmetall berichtet.
  • . So finanzierte sie 2003 teilweise einen Fernsehdreiteiler des Hessischen Rundfunk über "Märchen" der Sozialpolitik und die Notwendigkeit von Reformen in diesem Bereich, der in der ARD zu sehen war. Auch in deren Schleichwerbungsskandal war die INSM verstrickt: Für rund 60 000 Euro wurden in der Seifenoper "Marienhof" siebenmal Dialoge platziert, die beispielsweise "Eigeninitiative und Flexibilität von Arbeitslosen" oder die "Zeitarbeit" thematisierten.
  • anonymous on 24 Aug 07
     
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