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Filip Cross

The Sales Speaker That Brought Significant Changes to Our ASP - 2 views

I was GM of 'Skilled' for 12 years. No sales training has ever had the impact and results that yours has had! Your sales speaker is highly powerful, interactive, credible and commanding. He displa...

sales speaker

started by Filip Cross on 12 Mar 12 no follow-up yet
Arabica Robusta

Responsible consumerism | Manila Bulletin - 0 views

  • The multinational manufacturing giants were trying to cope with changes in technology and demographics which threatened to make them obsolete. Top managements in publicly owned US companies, regardless of size and performance, cowered under the threat of the corporate raider and his ultimate weapon, the junk bond.
  • Corporate capitalism promised that the large corporation would be run in the interests of the greater number of stakeholders. Instead, it was being pushed into a subordinate role – away from its market standing, its technology, and its basic wealth-producing capacity and into immediate earnings and next week’s stock price. A Marxist would call this turn of events “speculator’s capitalism.”
  • Meantime, Bill Gates has come up with a solution as to how billions of dollars generated through capitalism can help people in the poor nations which the world has forgotten. He termed it creative capitalism. He believed that some corporations have identified brand-new markets among the poor for life-changing technologies like cell phones. Others have seen how they can do good and do well at the same time.
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  • social entrepreneurs are starting companies rather than non-profit organizations, to capitalize on public benefit. To top it all, some of these entrepreneurs choose a new corporate structure that requires enterprises to build into their foundation strong social and environmental standards for their operations.
  • Through Bono’s persistence, the (RED) campaign was launched and today Gap, Hallmark, and Dell, among others, sell (RED)-branded products and donate a portion of their profits to fight AIDS.
  • Corporate America has discovered that social responsibility attracts investment capital as well as customer loyalty, creating a virtuous cycle. Companies are now talking about a triple bottom line – profit, planet, and people – that focuses on how to run a business while trying to improve environmental and working conditions. Some companies have embraced the new ethos.
  • None of this could have happened without consumer demand. In a survey conducted, half of Americans polled said that protecting the environment should be given priority over economic growth – to think that the survey was done amidst a recession and unprecedented record unemployment. Consumers are doing their own calculations and they would prefer comparatively more expensive cars that get better gas mileage, will save them money in the long run, and make them feel good in the process. Walmart, once the poster child of ruthlessness, a retailer whose business in the past was to undercut all its competitors, has resolved to change its way of doing business for the sake of the future of the planet.
  • These days, some companies are cutting back on their philanthropy but not on their Corporate Social Responsibility initiatives
    • Arabica Robusta
       
      How true is this? There are many examples (e.g. BP) of corporations cutting back on CSR.
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    "Capitalism has evolved in at least three different forms: corporate capitalism, speculator's capitalism, and, most recently, creative capitalism."
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