Virtual Worlds forum - 0 views
-
dean groom on 15 Oct 08Virtual Worlds Forum blog Exclusive Report: Tweens and Virtual Worlds Comments [0] | 14 October 2008 Dubit Research has produced an exclusive report for the Virtual Worlds Forum giving key statistics for how tweens use virtual Worlds and their attitude towards advertising. Dubit Research, a youth marketing agency, runs a standing panel of 600 7-12 year olds in the UK, and has asked them a series of questions relating to which virtual Worlds they use and how they feel about advertising in virtual Worlds. The results show that 73% of British 7-12 year olds are using some sort of virtual World. Club Penguin leads the pack with 43%, Habbo following with 27%. There is remarkably little fragmentation in the market: only 8% use a virtual World other than the top 10. What surprised me most about the statistics is how even the gender split is on many virtual Worlds - entirely even on Club Penguin, and similar on most other games, although Runescape is, as one would expect, far more popular with boys.