A research paper by John Seely Brown, Allan Collins and Paul Duguid, one of my favorites - Authors discuss learning theory and how conventional schooling too often ignores the influence of school culture on what is learned in school. Good background for why PBL works, especially the info on using tools.
This might be an unusual use of the Diigo PBL group but I'd love to have people analyze, improve, and add more project sketches to this doc. These are for a book I'm writing on PBL and inquiry. I'll credit the author for any contributions that make it into the book.
Advanced eLearning Authoring Tools have made eLearning Development Easy The rapid and extensive advances in technology have brought on incredible innovation in all fields of human interest. The impact of the same can be seen in the e-learning space, and these days, this specialized segment is breaking new ground continuously.
Therefore, it's no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie.
So, don't expect internet users to land on your website and launch a buying spree without your effort. That's why marketing is vital to any successful eCommerce business's operations.
Now, there's no single strategy that works for every eCommerce business. So how do you know the best for your business?
ecommerce app development company guide will show you the most effective marketing strategies and how to identify the best for your needs.
How do you know what strategy is best for your eCommerce business?
As I mentioned earlier, every eCommerce business's marketing strategy is unique according to various factors. Nevertheless, here are three critical considerations to help you discover the best marketing strategy for your eCommerce business.
Your ideal buyer
While billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions.
You can define your ideal buyer by creating a buyer persona, which will include details such as:
* Name
* Gender
* Age
* Income
* Favorite marketing channels
* Location
* Pain points
* Ambitions
* Hobbies
These pieces of information will determine elements of your marketing campaigns, such as marketing channels, brand voice, targeting criteria, and more. Here's an eCommerce buyer persona example from Drip:
Your marketing goals
Although your overall goal is to acquire more customers and revenue, there are many stages of that journey. Your marketing campaigns at various buyer journey stages will have different goals.
Common marketing goals for eCommerce businesses include:
* Brand awareness
* Lead acquisition
* Customer acquisition
* Customer retention
Once you hav
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