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SR-1321 © 2010 Institute for the Future. All rights reserved. All brands and trademarks remain the property of their respective owners. Reproduction is prohibited without written consent. About the ... Institute for the Future The Institute for the Future (IFTF) is an independent, nonprofit strategic research group with more than 40 years of forecasting experience. The core of our work is identifying emerging trends and discontinuities that will transform global society and the global marketplace. We provide our members with insights into business strategy, design process, innovation, and social dilemmas. Our research spans a broad territory of deeply transformative trends, from health and health care to technology, the workplace, and human identity. The Institute for the Future is located in Palo Alto, California. Technology Horizons Program The Technology Horizons Program combines a deep understanding of technology and societal forces to identify and evaluate discontinuities and innovations in the next three to ten years. Our approach to technology forecasting is unique-we put people at the center of our forecasts. Understanding humans as consumers, workers, householders, and com - munity members allows IFTF to help companies look beyond technical feasibility to identify the value in new technologies, forecast adoption and diffusion patterns, and discover new market opportunities and threa