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SR-1321_IFTF_FutureofPersuasionReport-1.pdf - 0 views

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    SR-1321 © 2010 Institute for the Future. All rights reserved. All brands and trademarks remain the property of their respective owners. Reproduction is prohibited without written consent. About the ... Institute for the Future The Institute for the Future (IFTF) is an independent, nonprofit strategic research group with more than 40 years of forecasting experience. The core of our work is identifying emerging trends and discontinuities that will transform global society and the global marketplace. We provide our members with insights into business strategy, design process, innovation, and social dilemmas. Our research spans a broad territory of deeply transformative trends, from health and health care to technology, the workplace, and human identity. The Institute for the Future is located in Palo Alto, California. Technology Horizons Program The Technology Horizons Program combines a deep understanding of technology and societal forces to identify and evaluate discontinuities and innovations in the next three to ten years. Our approach to technology forecasting is unique-we put people at the center of our forecasts. Understanding humans as consumers, workers, householders, and com - munity members allows IFTF to help companies look beyond technical feasibility to identify the value in new technologies, forecast adoption and diffusion patterns, and discover new market opportunities and threa
Ginger Lewman

A New Culture of Learning by Doug Thomas & John Seely Brown - 6 views

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    Cultivating the Imagination for a World of Constant Change: The 21st century is a world in constant change. In A New Culture of Learning, Douglas Thomas and John Seely Brown pursue an understanding of how the forces of change, and emerging waves of interest associated with these forces, inspire and invite us to imagine a future of learning that is as powerful as it is optimistic. Our understanding of what constitutes "a new culture of learning" is based on several basic assumptions about the world and how learning occurs:
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