Jasper, I've noticed you are not so hard on brands' mistakes on Twitter. And on the other hand, I am really disappointed when I see how companies misbehave on social media...
Yes, it is disappointing when they 'misbehave'. In this case, someone re-tweetet a negative tweet. He did not add anything offensive, say anything stupid or try to cover up anything - right?
Great article on providing content. Your content should be everywhere where your target groups and consumers are. What are the PR tools and moves to do so?