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Jasper, I've noticed you are not so hard on brands' mistakes on Twitter. And on the other hand, I am really disappointed when I see how companies misbehave on social media...
Yes, it is disappointing when they 'misbehave'. In this case, someone re-tweetet a negative tweet. He did not add anything offensive, say anything stupid or try to cover up anything - right?
Great article on providing content. Your content should be everywhere where your target groups and consumers are. What are the PR tools and moves to do so?
Here is a good list of key characteristics of the successful PR teams. And we can expand it. In my experience, organizational culture is also an important ability and should not be underestimated. What about you?
I didn't know this Mr. Media Training site and now I am just exploring it and it looks very interesting. The post is helpful indeed - make sure your clients are warned about these 3 Qs.
This post provides some great examples of presentation slides that demonstrate simple and effective ways of explaining what social media is. Very helpful.