Here is a good list of key characteristics of the successful PR teams. And we can expand it. In my experience, organizational culture is also an important ability and should not be underestimated. What about you?
Ogilvy's book 'Confessions of an Ad Man' is providing fundamental knowledge and concepts, which are valid not only for the advertising pros but for the whole communications business.
I read a lot of blogs, and I comment as much as I can, but I notice that it's really becoming common to never comment even if a site is getting honest views and readership.
I have thought about several reasons for this predicament because believe me, a comment is like a blogger's cocaine. Here'
Well we're still commenting! It really seems to depend on the platform/discussion too, some blogs (ranging from the financial times, to robert ebert to http://www.philosophybro.com/) are getting an insane amount of inteeligent comments. It seems it all depends on the depth and quality of the blog post in the end..
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A really interesting view that points out how vast the field of communications is and the importance of having experience in both offline and online activities
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Content is always described as king so it is another crucial factor for a successful marketing campaign. An experienced agency understands this fact very well and they always put the top-quality content at the forefront.
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Nov. 19, 2014 - SOUTH WINDSOR, Conn. -- An effective solution to all your staffing problems is contract hiring. Usually done by a third party, hiring on contractual basis can help get you workers for a certain specified period of time.
Make Teaser: We got an idea as soon as we got to witness a pastry shop hanging little teasers around a shopping center, highlighting their month to month extraordinary.
A restaurant should always be up with new marketing ideas to woo its neighboring customers first and then the distant customers. It would be much better for you being an owner if you just didn't think of a give 'n' take business rather you try to build a healthy relation with customers.