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Dan Pacheco

Welcome to the Washing Machine - 0 views

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    Prof. Pacheco predicts the future media-disrupting technologies for CommPRObiz: "Part of my job as the Peter Horvitz Chair in Journalism Innovation is to look on the horizon and identify trends that might lead the next waves of disruption. I also challenge my students to do field tests of disruptive technologies, then use what they learn to predict where things will be in another 5 years. Following are some trends I believe will uproot current media businesses and empower entirely new ones."
Dan Pacheco

Student, Professor Play Key Role in Groundbreaking Journalism Moment - 1 views

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    "Pacheco sees this as one part of a growing field of what he calls Experiential Media. Over the next decade, media will increasingly move into our environment, and we will move into media, Pacheco says. Your body itself, rather than a mouse, computer or phone, will increasingly become the primary mode of navigation through content. Pacheco brought an Oculus Rift to Gannett and helped the company locate a 360-degree photo team and 3D modeler from the gaming industry. The process of building the virtual reality farm included 2D photos and videos, which were then superimposed onto Google maps to recreate the scene. Pacheco says, 'It was like watching a pop-up book come to life.' "
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