ability to stream in HD quality has transformed the offering
“dumb” monitors
Retailers are looking to increase their margins
Media companies, too, are spreading their bets,
Netflix,
Technology companies aim to serve all sides
network equipment makers
fighting among themselves over standards.
Walmart bought the Vudu digital media servic
Sonic Solutions acquired DivX
Pace, the world’s biggest set-top box maker, is buying 2Wire to serve telcos
Google’s developer conference
Google, Intel, Sony, Logitech, Adobe, Dish Networks and Best Buy appeared on stage together to launch Google TV
experimentation.
competing services on the same device
etflix and Vudu streaming movies and Yahoo Widgets
, Google TV represents Google and Intel trying to simplify and spur mass adoption with their own content combinations, operating system and interface,
Google TV as a unifying solution
app developers to target a Google TV platform and end up on multiple devices
Google TV concept allows viewers to find the content they want through search, with results that mix regular broadcast programming with web content, recorded TV and personal media such as photos and music
Google’s Chrome browser is the interface to the web and there is a big-screen version of YouTube
“Google TV is not designed for local TV needs
“Different markets around the world have different requirements,
problem with innovation in the TV industry is the go-to-market strategy,
TV industry has a subsidised model that gives everyone a set-top box for free. So no one wants to buy a box. Ask TiVo… ask us… ask Google in a few month
Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).
Advertisers can also use in-game ads to get in front of consumers before there is purchase intent.