campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads