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any content you create or import gets sent up to the Bitcasa cloud automatically

Bitcasa specializes in deuplication, minimizing the number of duplicated instances of the same data being stored

The cloud is your hard drive

utstripped by the sounds of crises and uprisings

in March 2009, the site was almost brought down by 250,000 listens in one day during London's G20 protest

the spoken word can go social

Conversation has become very private

social networks really was an opportunity to innovate in the audio space.

judged the 14th most powerful person in UK media

Audioboo's iTunes-style micropayments model

Audioboo is to begin charging its heaviest users

charge a modest sum each year for extra recording time

currently limited to five minutes

Rock also has his mind on the company's second round of funding

wants to raise £2m

art of the investment strategy is to get some presence in America

traffic or usage data end in failure

gripe with the BBC is that they're more than happy to support the big-reach American companies, such as Twitter and Facebook, and yet not support small, focused, British startups