Group items tagged

6% of UK smartphone users say they use augmented reality ap

e 1: Grey’s Anatomy Sync for iPad

Future Foundation

apps and social integration

digital age has also encouraged marketers to gravitate towards full-service agencies

We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra

boutiques have to own a space of pure creativity

lients set agencies specific targets based around their business objectives

There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it

Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie

cost and scale might rule a marketer’s head

Dubit and Kids

arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed

Guided Collective’s model

eid has developed an alternative “collaborative mode

200 independent consultants who are

The Next Door agenc

ingle-agency P&L

WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing

80% of those surveyed feel that digital agencies are too fragmented and specialised an

Furthermore there were 14 billion views of VOD content via pay-TV services worldwide in 2010, 9 billion of which were in the US alone. 600 million long-form online videos were viewed in France and 5 billion via DVR time shifting in the UK.