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Alex Street

EA pins future on digital subscriptions, microtransactions, News from GamePro - 0 views

www.gamepro.com/...ubscriptions-microtransactions

virtualgoods socialgaming microtransactions ingamestransactions micropayments EA

shared by Alex Street on 02 Nov 10 - No Cached
  • extend the life of "packaged goods" l
  • Madden NFL 10, you can manage your teams on your iPhone with a companion App.
  • category [where EA competes with Nike and Adidas.]" Mo
  • ...1 more annotation...
  • EA might not be able to implement a subscription- or microtransaction-based service the way it plans to with the Madden franchise on Xbox 360 and PlayStation 3.
Alex Street

BlackArrow - Decision Suite - 0 views

www.blackarrow.tv/...decision-suite

addressableadvertising targetting blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • esigned to run in any cable headend or data center,
  • BlackArrow Ad Decision Service (ADS)
  • CPM, campaign performance, frequency capping and metering among others to maximize yield while managing campaign commitments
  • ...12 more annotations...
  • Real-time placement
  • Ad Decision Service
  • algorithms optimize
  • SCTE 130-3 compliant
  • placement opportunity decision engine
  • program attributes, daypart, geography
  • addressability criteria
  • BlackArrow’s Request Decoration Services enhance addressability
  • ntegration of content and subscriber data into the ad decisioning process
  • internal or third-party data sources
  • Optional local caching of data
  • dynamic ad delivery across any on-demand platform
Alex Street

MobiAD » Mobile Advertising News » io global (UK, US) - 0 views

www.mobiadnews.com/?p=3294

IOGLOBAL

shared by Alex Street on 03 Mar 11 - No Cached
  • platform manages and delivers digital media
  • New Venture Partners and BT formed io global after five years development in BT’s Research Laboratories
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