integrating SeaChange’s AdPulse™ On Demand advanced advertising technology and Adrenalin™ fourth generation video back office with BlackArrow’s Advanced Advertising System
Mediacom's forecast, 35% of all UK media will be ad servable by 2013,
Dr David Lewis from Mindlab International, based at the Sussex Innovation Centre, found that hybrid TV, which combines internet functionality with broadcast television, increases ad recall by 300%.