"You turn on the TV, your phone is on stand by, and immediately you get a push notification that says 'You're watching American Idol. Want to share this with your friends?' … then 10 minutes in, a performance completes and we deliver … a push notification: 'What do you think of Haley's performance?'"
51% of mobile phone owners, about 23 million people, use their device to either make a payment, redeem coupons or research products and services they later buy