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Provide Proof Points! If you have followed the previous 4 secrets to Auto-Pilot Marketing you will be getting the attention of your prospect. Now, this is very important to understand...they will have a tendency to NOT believe you. That's right, we have all been a bit desensitized by all of the marketing noise out there, not only in our business lives, but in our private lives. We simply do not believe everything we see, hear or read. Therefore, you must provide proof points for your claims. If you are going to tell someone that your solution will save them 20-30% or more from what they are currently spending, don't tell them yourself, let your customers tell them! The best spokespeople you could ever have for your solution are the ones that would swear by it and want to tell everyone else about it. Why do your think that all of the big retailers have implemented Facebook pages and community sections on their websites? They want their fans to have a place to come and brag to everyone else. Develop as many quotes, case studies and customer endorsement letters as you can. Match the small company testimonials with the small company lead generation and nurturing campaigns and the large ones with the large ones. Match industries, match geographies, match the roles of each customer and prospect - as best as you can. This rule of sales NEVER CHANGES - PEOPLE BUY PROVEN SOLUTIONS (when their peers have already tested the waters and proven the case). They'll even pay more! They'll even pay more and pass up on a competitor's guarantee to select the "proven solution". So, Prove It!

Target Booster Having trouble connecting with the decision makers at target companies? Get the meeting you want in front of your prospect's best decision makers. Many times sales people are able to get meetings with mid-level managers or overlay organizations with a company such as IT, but they are blocked from connecting with the decision makers, business users and executives that would approve their solution. Even if they are not actually blocked from having that executive meeting, have they really earned it? Do they know enough about an organization to be able to articulate that company's challenge and how their solution would apply? This program is designed to specifically target the hard to reach executive decision maker to grab their attention with relevant, intelligent communications based off of information gathered in the Intelligence Booster campaign. If you are interested in more, visit their website. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com

Before trying to convince people to do business with you, you must 1st get "in step" with them. Speak their language and communicate at their speed, and in their style. Visit http://tinyurl.com/yje5zmj to learn how to establish credibility & trust by "Getting into Step with your target market."

How do you keep your marketing from veering off the runway? Avoid Being too plain! Read more... http://tinyurl.com/yfew23j

Identify the gaps on your website with easy to understand Website Design, Branding, Targeting & Positioning Examples from AftertheNet. Will facilitate your business decisions for your website