Skip to main content

Home/ PRECISION Marketing from APOLLO/ Group items tagged Trade

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Apollo Sales & Marketing Group

B2B Lead Generation - Apollo newly branded Event Booster - 0 views

Event Booster Drive additional face time and booth appointments with your top prospects at your trade shows and events and let Apollo do all of the time consuming lead filtering and follow up to f...

lead management B2B sales leads Event Marketing Trade Show

started by Apollo Sales & Marketing Group on 08 Feb 11 no follow-up yet
Apollo Sales & Marketing Group

Secret #6 to Auto-Pilot Marketing - 1 views

www.apollosmg.com

shared by Apollo Sales & Marketing Group on 03 Dec 09 - Cached
  • Apollo Sales & Marketing Group on 03 Dec 09
     
    Providing credentials is the 1st step for building trust with your target market. Click http://tinyurl.com/yd2plpb for other requirements.
  • ...2 more comments...
  • Apollo Sales & Marketing Group on 16 Dec 09
     
    Effective customer feedback in marketing depends on the clarity, style of content and the tone conveyed by the person sending the message, as well as the ability of the target audience to attend to the message. Listening effectively to feedback is more than just sending out an online survey or creating a Comments web ...form in your website. Click here http://tinyurl.com/yfvrmhy to read more.
  • Apollo Sales & Marketing Group on 12 Jan 10
     
    That's our tag line - We help clients get their marketing on auto-pilot. What does that really mean? Well, we often hear form clients that... * their monthly newsletter is more like an every other monthly newsletter * their lead nurturing campaign that should be dripping educational/ trusted advisor content every week or two is sort of like once a month or so * the trade show B2B sales leads that needed to be followed up on right away are getting stale a week or two later * or that their marketing plan for the year was abandoned months ago when they all got busy. Apollo becomes that lead engine, your auto-pilot for B2B lead generation and lead nurturing to fuel your business development by systematically executing on your marketing strategy plan. It is as simple as that. We see auto-pilot as your marketing "easy button". Plug into Apollo Sales & Marketing Group.
  • Apollo Sales & Marketing Group on 27 Jan 10
     
    Secret #1 to Auto-Pilot Marketing: "Unique Value Proposition." Visit http://tinyurl.com/yloj2m8 to read more.
  • Apollo Sales & Marketing Group on 28 Apr 10
     
    Relate to the Audience (specifically)! At first glance, this may seem a lot like "Be Crystal Clear" or "Aim at the Right Target with the Right Message" or even "Provide Proof Points" and it most certainly is in the fact that all of these Secrets work together to create killer B2B marketing messaging for your Lead Generation and Lead Nurturing campaigns. So, specifically what do we mean here? We mean, when in Rome, do as the Romans do. More specifically, if you are marketing to Law Firms, use relevant messaging for law firms. Use client quotes or case studies from law firm customers. State pains and challenges that they would relate to. Bad Example: "We specialize in working with companies large and small to streamline their document management processes, saving them up to 30% in costs." Better Example: "We work with small to medium sized law firms helping them save up to 30% in document management while virtually eliminating the headaches associated with file document control and eDiscovery." The second example has references to the audience and the specific environment the law forms live in each day. It takes time to get these messages tuned for each of the vertical markets you serve and for each of the audiences in each market. If your company is working hard to figure out how to improve SEO lead conversion, this is one of those areas to focus on. I'm reminded of the old fitness club TV advertisement where the model was finished working out and said into the camera, "Let's face it, if a great body came in a bottle, everyone would have one." It is the same with great, impactful marketing messaging. You have to work at it over time, testing and measuring; tweaking and adjusting until you get it right. Then, you set it on auto-pilot and count the leads.
1 - 2 of 2
Showing 20▼ items per page