B2B Marketing Campaign Development - Quick Checklist - 0 views
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Apollo Sales & Marketing Group on 03 Jan 11In Apollo's Flight Plan (The B2B Marketing and Lead Generation Playbook for Small-to-Medium Businesses), we have a comprehensive set of best practices checklists. One of the quickest checklists you can use for a litmus test on your latest B2B marketing campaign focuses on just three things: * List quality * Offer * Call to action It really goes without saying that your list must be accurate for your campaign to be successful. It also needs to be properly surveyed, qualified and targeted to ensure results. Your offer must be something compelling for your audience. Also, it should easily relate to your unique value proposition so that your sales cycle is properly positioned for progress and success. Your call to action should be crystal clear and you should only offer your prospect one call to action. While more than one offer can make it difficult to truly measure the effectiveness of the campaign relative to alternative offers, it also can confuse the prospect enough to keep them from taking any action at all. Apollo {Houston, TX - B2B Sales Leads, Marketing Campaign Development, e-marketing/eMarketing and Lead Generation Services} If you are interested in more, visit their website. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com
