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So if the marketing assets in the previous post are the most valuable; how are they the valuable? Any B2B company serious about growth should be taking steps to increase their profit margin as they grow. One of the key ways to accomplish this is to reduce your cost of sale. If you can develop B2B marketing assets that will reduce your cost per lead over time and increase your close rate, you will earn more profit. Additionally, as with any asset, your net worth increases over time as you develop more assets. Studies show that 80% of sales people that fail in the fist year do so because they were not supported by effective marketing assets. Get more B2B sales leads over time and close a higher percentage - - not a bad deal. If you are interested in more, visit their website. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com